Task
Explore Blog Content
As a marketing professional, I explore the latest insights and updates on industry trends, so that I can enhance my sales strategies with knowledge from reliable sources.
Success definition: Given I am on the Rift product page and have access to the website When I navigate to the Blog section and select a blog post titled 'Announcing our seed July 24, 2024' Then I should see the detailed content of the blog post with headings, paragraphs, and images relevant to the announcement.
Trajectory
Step 1:
Url (before/after):
https://www.rift.com/
https://www.rift.com/product
Content (before/after):
RootWebArea rift, focused, url='https://www.rift.com/'
navigation
[46] link Logo, center=(70,32), url='https://www.rift.com/'
image Logo, url='https://framerusercontent.com/assets/qmLhjNE4xrSE6c7Xm0eHJPwwn8.png'
[51] link Product Product, center=(192,32), inner_text=Product
Show more
Product, url='https://www.rift.com/product'
paragraph
StaticText Product
heading Product
[58] link Blog Blog, center=(261,32), inner_text=Blog
Blog, url='https://www.rift.com/blog'
paragraph
StaticText Blog
heading Blog
[67] link Sign up, center=(1834,32), url='https://www.rift.com/signup'
paragraph
banner
heading The sales platform built to help you focus.
image, url='https://framerusercontent.com/images/DjuAhrg2OWq5FVfxFWGdy9FQ6Vc.png?scale-down-to=1024'
paragraph
StaticText Trusted by
image, url='https://framerusercontent.com/images/2NqNaI4BX3pNEZ7Rld9uKGKAs.png'
image, url='https://framerusercontent.com/images/SoKLgif3qF0egAw9Q3wUYe4L0.png?scale-down-to=512'
heading Spend more time selling
heading rift automates operational work so you and your team can focus on selling.
heading The GTM engine for modern sales teams
heading rift consolidates your outbound sales tooling and data in one place.
image, url='https://framerusercontent.com/images/W60HEOzo6OYFFN2xwbXajDZMqE.png?scale-down-to=512'
image, url='https://framerusercontent.com/images/qGp6QC56cWZdCWbfgrWa8SKNs.png?scale-down-to=512'
heading “rift has transformed our sales outreach with its intuitive interface that takes care of everything from automating sequences to eliminating tedious data entry.”
heading Matt Scott
heading Sales at Wiza
heading Transform your sales team with rift.
link Sign up, url='https://www.rift.com/signup'
paragraph
link Home, url='https://www.rift.com/'
paragraph
link Product, url='https://www.rift.com/product'
paragraph
link Privacy Policy, url='https://www.rift.com/privacy-policy'
paragraph
link Terms of Service, url='https://www.rift.com/terms-of-service'
paragraph
paragraph
StaticText San Francisco, California
paragraph
StaticText sales@rift.com
paragraph
StaticText © Copyright 2024 rift. All rights reserved.
RootWebArea rift | Product, focused, url='https://www.rift.com/product'
navigation
[183] link Logo, center=(70,32), url='https://www.rift.com/'
image Logo, url='https://framerusercontent.com/assets/qmLhjNE4xrSE6c7Xm0eHJPwwn8.png'
[188] link Product Product, center=(192,32), inner_text=Product
Show more
Product, url='https://www.rift.com/product'
paragraph
StaticText Product
paragraph
StaticText Product
[195] link Blog Blog, center=(261,32), inner_text=Blog
Blog, url='https://www.rift.com/blog'
paragraph
StaticText Blog
heading Blog
[204] link Sign up, center=(1834,32), url='https://www.rift.com/signup'
paragraph
banner
heading Automate the little things so you can focus on closing deals.
image, url='https://framerusercontent.com/images/ICvyFBaiTkzdF78yCOyjCGuww.png?scale-down-to=1024'
image, url='https://framerusercontent.com/images/qfUTDXWOFqgPZtH2QIHuJZgYVDM.png?scale-down-to=512'
heading Automate data cleaning
heading rift detects and fixes bad prospect data for you.
heading Deliverability compliance
heading Maintain great deliverability with industry-low bounce rates.
image, url='https://framerusercontent.com/images/XzquYgbMs5ogwpzxX6lZ3nmY2pY.png?scale-down-to=512'
image, url='https://framerusercontent.com/images/yIk7WpMWCkDWH5trskC3HVd4xo.png?scale-down-to=512'
heading Reach the right leads at the right time
heading rift identifies the most engaged leads and surfaces them directly to your sales reps.
heading Book more meetings
heading 2X meetings booked by combing emails and calls in the sequences.
image, url='https://framerusercontent.com/images/QDFFO2rt6G9Y3klhbSrtdfF3o.png?scale-down-to=1024'
heading Integrations
image, url='https://framerusercontent.com/images/oThZylL4MUx0gbxiTVRZwRKi3N4.jpeg?scale-down-to=512'
heading Salesforce
heading Sync Leads and Contacts with Salesforce.
image, url='https://framerusercontent.com/images/UX3s78BQ9BT80iWiJbZDUE7YEvc.webp?scale-down-to=512'
heading Hubspot
heading Sync Contacts and Active lists with Hubspot.
image, url='https://framerusercontent.com/images/naHVt4Wxp2acVSaFq3vfsSooOxI.jpeg?scale-down-to=512'
heading Zapier
heading Build automations to add and update contact from Zapier.
heading FAQ
paragraph
paragraph
StaticText rift is a sales platform that helps sales teams get back to selling. Functionally, you can run sequences, send emails, make calls and book meetings.
We'll take care of all the tedious stuff like verifying your email addresses, making sure you have clean contact data, keeping your CRM up to date, you name it.
paragraph
paragraph
StaticText Yes, we do! We have a public API, and you can run nearly all of your outbound directly through that.
paragraph
paragraph
StaticText if you like using multiple tools to run your go-to-market, rift will not be for you!
We tend to work best for sales teams with an outbound motion.
heading Transform your sales team with rift.
link Sign up, url='https://www.rift.com/signup'
paragraph
link Home, url='https://www.rift.com/'
paragraph
link Product, url='https://www.rift.com/product'
paragraph
link Privacy Policy, url='https://www.rift.com/privacy-policy'
paragraph
link Terms of Service, url='https://www.rift.com/terms-of-service'
paragraph
paragraph
StaticText San Francisco, California
paragraph
StaticText sales@rift.com
paragraph
StaticText © Copyright 2024 rift. All rights reserved.
Reasoning for action: I initially clicked on the Product link to understand more about the offerings, but my primary goal is to access the Blog section where the information I need is likely to be. By clicking on the Blog link, I directly access insights and updates on industry trends essential for enhancing my sales strategies. This move will lead me to the blog posts, including the one I am specifically looking for.
Action: click('51') # Click on the Product link to explore the product offerings.
Change Description: The browser navigated to the Product page at 'https://www.rift.com/product', updating the focused URL and title to reflect the new content. The new page features a different banner heading, various promotional images, updated headings and paragraphs that detail the product offerings, and maintains navigation links, including a prominent sign-up option.
Screenshot before:Screenshot after:---
Step 2:
Url (before/after):
https://www.rift.com/product
https://www.rift.com/blog
Content (before/after):
RootWebArea rift | Product, focused, url='https://www.rift.com/product'
navigation
[183] link Logo, center=(70,32), url='https://www.rift.com/'
image Logo, url='https://framerusercontent.com/assets/qmLhjNE4xrSE6c7Xm0eHJPwwn8.png'
[188] link Product Product, center=(192,32), inner_text=Product
Show more
Product, url='https://www.rift.com/product'
paragraph
StaticText Product
paragraph
StaticText Product
[195] link Blog Blog, center=(261,32), inner_text=Blog
Blog, url='https://www.rift.com/blog'
paragraph
StaticText Blog
heading Blog
[204] link Sign up, center=(1834,32), url='https://www.rift.com/signup'
paragraph
banner
heading Automate the little things so you can focus on closing deals.
image, url='https://framerusercontent.com/images/ICvyFBaiTkzdF78yCOyjCGuww.png?scale-down-to=1024'
image, url='https://framerusercontent.com/images/qfUTDXWOFqgPZtH2QIHuJZgYVDM.png?scale-down-to=512'
heading Automate data cleaning
heading rift detects and fixes bad prospect data for you.
heading Deliverability compliance
heading Maintain great deliverability with industry-low bounce rates.
image, url='https://framerusercontent.com/images/XzquYgbMs5ogwpzxX6lZ3nmY2pY.png?scale-down-to=512'
image, url='https://framerusercontent.com/images/yIk7WpMWCkDWH5trskC3HVd4xo.png?scale-down-to=512'
heading Reach the right leads at the right time
heading rift identifies the most engaged leads and surfaces them directly to your sales reps.
heading Book more meetings
heading 2X meetings booked by combing emails and calls in the sequences.
image, url='https://framerusercontent.com/images/QDFFO2rt6G9Y3klhbSrtdfF3o.png?scale-down-to=1024'
heading Integrations
image, url='https://framerusercontent.com/images/oThZylL4MUx0gbxiTVRZwRKi3N4.jpeg?scale-down-to=512'
heading Salesforce
heading Sync Leads and Contacts with Salesforce.
image, url='https://framerusercontent.com/images/UX3s78BQ9BT80iWiJbZDUE7YEvc.webp?scale-down-to=512'
heading Hubspot
heading Sync Contacts and Active lists with Hubspot.
image, url='https://framerusercontent.com/images/naHVt4Wxp2acVSaFq3vfsSooOxI.jpeg?scale-down-to=512'
heading Zapier
heading Build automations to add and update contact from Zapier.
heading FAQ
paragraph
paragraph
StaticText rift is a sales platform that helps sales teams get back to selling. Functionally, you can run sequences, send emails, make calls and book meetings.
We'll take care of all the tedious stuff like verifying your email addresses, making sure you have clean contact data, keeping your CRM up to date, you name it.
paragraph
paragraph
StaticText Yes, we do! We have a public API, and you can run nearly all of your outbound directly through that.
paragraph
paragraph
StaticText if you like using multiple tools to run your go-to-market, rift will not be for you!
We tend to work best for sales teams with an outbound motion.
heading Transform your sales team with rift.
link Sign up, url='https://www.rift.com/signup'
paragraph
link Home, url='https://www.rift.com/'
paragraph
link Product, url='https://www.rift.com/product'
paragraph
link Privacy Policy, url='https://www.rift.com/privacy-policy'
paragraph
link Terms of Service, url='https://www.rift.com/terms-of-service'
paragraph
paragraph
StaticText San Francisco, California
paragraph
StaticText sales@rift.com
paragraph
StaticText © Copyright 2024 rift. All rights reserved.
RootWebArea rift | Blog, focused, url='https://www.rift.com/blog'
navigation
[386] link Logo, center=(70,32), url='https://www.rift.com/'
image Logo, url='https://framerusercontent.com/assets/qmLhjNE4xrSE6c7Xm0eHJPwwn8.png'
[391] link Product Product, center=(192,32), inner_text=Product
Show more
Product, url='https://www.rift.com/product'
paragraph
StaticText Product
heading Product
[398] link Blog Blog, center=(261,32), inner_text=Blog
Blog, url='https://www.rift.com/blog'
paragraph
StaticText Blog
paragraph
StaticText Blog
[407] link Sign up, center=(1834,32), url='https://www.rift.com/signup'
paragraph
heading Blog
main
[414] link rift logo Announcing our seed July 24, 2024 rift logo, center=(960,418), inner_text=Announcing our seed
July 24, 2024, url='https://www.rift.com/blog/announcing-our-seed'
image rift logo, url='https://framerusercontent.com/images/2pKoGygjdtMkCvOGnvZxWg99wo.png?scale-down-to=512'
heading Announcing our seed
heading July 24, 2024
image rift logo, url='https://framerusercontent.com/images/2pKoGygjdtMkCvOGnvZxWg99wo.png?scale-down-to=512'
heading Transform your sales team with rift.
[433] link Sign up, center=(960,883), url='https://www.rift.com/signup'
paragraph
[443] link Home, center=(384,1079), url='https://www.rift.com/'
paragraph
link Product, url='https://www.rift.com/product'
paragraph
[452] link Privacy Policy, center=(718,1079), url='https://www.rift.com/privacy-policy'
paragraph
link Terms of Service, url='https://www.rift.com/terms-of-service'
paragraph
paragraph
StaticText San Francisco, California
paragraph
StaticText sales@rift.com
paragraph
StaticText © Copyright 2024 rift. All rights reserved.
Reasoning for action: I clicked on the Blog link to access the blog section of the website, which is necessary for me to find relevant content, specifically the blog post titled 'Announcing our seed July 24, 2024'. This action advances my goal of exploring industry insights by facilitating access to the latest updates and information that can enhance my sales strategies.
Action: click('195') # Click on the Blog link to explore blog content.
Change Description: After clicking the Blog link, the browser navigated from the Product page to the Blog page, with the URL changing to 'https://www.rift.com/blog', and the main content updated to include a new blog heading and a link to a new blog post titled 'Announcing our seed July 24, 2024', along with images associated with that post.
Screenshot before:Screenshot after:---
Step 3:
Url (before/after):
https://www.rift.com/blog
https://www.rift.com/blog/announcing-our-seed
Content (before/after):
RootWebArea rift | Blog, focused, url='https://www.rift.com/blog'
navigation
[386] link Logo, center=(70,32), url='https://www.rift.com/'
image Logo, url='https://framerusercontent.com/assets/qmLhjNE4xrSE6c7Xm0eHJPwwn8.png'
[391] link Product Product, center=(192,32), inner_text=Product
Show more
Product, url='https://www.rift.com/product'
paragraph
StaticText Product
heading Product
[398] link Blog Blog, center=(261,32), inner_text=Blog
Blog, url='https://www.rift.com/blog'
paragraph
StaticText Blog
paragraph
StaticText Blog
[407] link Sign up, center=(1834,32), url='https://www.rift.com/signup'
paragraph
heading Blog
main
[414] link rift logo Announcing our seed July 24, 2024 rift logo, center=(960,418), inner_text=Announcing our seed
July 24, 2024, url='https://www.rift.com/blog/announcing-our-seed'
image rift logo, url='https://framerusercontent.com/images/2pKoGygjdtMkCvOGnvZxWg99wo.png?scale-down-to=512'
heading Announcing our seed
heading July 24, 2024
image rift logo, url='https://framerusercontent.com/images/2pKoGygjdtMkCvOGnvZxWg99wo.png?scale-down-to=512'
heading Transform your sales team with rift.
[433] link Sign up, center=(960,883), url='https://www.rift.com/signup'
paragraph
[443] link Home, center=(384,1079), url='https://www.rift.com/'
paragraph
link Product, url='https://www.rift.com/product'
paragraph
[452] link Privacy Policy, center=(718,1079), url='https://www.rift.com/privacy-policy'
paragraph
link Terms of Service, url='https://www.rift.com/terms-of-service'
paragraph
paragraph
StaticText San Francisco, California
paragraph
StaticText sales@rift.com
paragraph
StaticText © Copyright 2024 rift. All rights reserved.
RootWebArea Announcing our seed, focused, url='https://www.rift.com/blog/announcing-our-seed'
navigation
[472] link Logo, center=(70,32), url='https://www.rift.com/'
image Logo, url='https://framerusercontent.com/assets/qmLhjNE4xrSE6c7Xm0eHJPwwn8.png'
[477] link Product Product, center=(192,32), inner_text=Product
Show more
Product, url='https://www.rift.com/product'
paragraph
StaticText Product
heading Product
[484] link Blog Blog, center=(261,32), inner_text=Blog
Blog, url='https://www.rift.com/blog'
paragraph
StaticText Blog
heading Blog
[493] link Sign up, center=(1834,32), url='https://www.rift.com/signup'
paragraph
heading Announcing our seed
paragraph
StaticText Jul 24, 2024
image rift logo, url='https://framerusercontent.com/images/2pKoGygjdtMkCvOGnvZxWg99wo.png?scale-down-to=1024'
heading tl;dr
paragraph
StaticText rift raised $5M in seed funding led by Sequoia, with participation from Y Combinator and Soma Capital, to help sales talent focus on what they do best – selling.
heading What is rift?
paragraph
StaticText rift is a sales platform focusing on automating repetitive and tedious sales work.
heading The story
paragraph
StaticText We met at Pulley - a cap table management platform, where we ran sales and growth from pre-revenue to series B. While building our go-to-market motion, we saw first-hand how complex B2B sales really is.
paragraph
StaticText Our sales team had to spend a significant amount of time on activities not directly related to selling. This included operational work like scraping, manual data entry and figuring out how deliverability works. Context-switching between all the tools in our stack made the problem even worse.
paragraph
StaticText We initially thought that it was an issue with how our tooling was set up, but it turned out to be a widespread problem in B2B sales. This is backed up by research as well. A recent survey by Salesforce found that, on average, sales reps only spend 28% of their time selling.
paragraph
StaticText Based on our experience at Pulley, we decided to start rift to fix that problem for more companies. A year and a half ago, Yin Wu, the CEO at Pulley, wrote the very first check and we founded rift.
paragraph
StaticText Today, we are excited to announce our $5M seed round, led by Stephanie Zhan at Sequoia Capital, with participation from Y Combinator and Soma Capital, and a set of fantastic angel investors to help sales teams focus on what they do best - selling.
heading Why now?
paragraph
StaticText With the advent of LLMs, more and more of what sales people have to waste their time on can be automated in ways that weren’t previously possible.
paragraph
StaticText For example, prospect data is often scraped from the internet and can include typos and unnecessary text. rift can automatically correct such mistakes, requiring no work for the sales rep. The current alternative? Either spend time cleaning up your CSVs or your CRM manually, or live with your emails saying "Hi JosÂ,".
image, url='https://framerusercontent.com/images/qfUTDXWOFqgPZtH2QIHuJZgYVDM.png'
paragraph
StaticText At rift, we believe that AI should take care of the tedious work so that salespeople can focus on doing their best creative work. For sales teams, this means less time spent in CSVs and more time spent on engaging with prospects.
heading What rift has done so far
paragraph
StaticText Since the beginning, we’ve focused on solving operational pains in customers’ go-to-market motions. We decided to start with deliverability, which has become increasingly operationally challenging with recent Google and Outlook spam filter updates. rift helps customers stay compliant with spam filters and removes the operational complexity. On average, our customers have bounce rates of 0.9%, significantly below industry average for sales emails.
paragraph
StaticText We’ve since built an email sequencing tool, a cold calling product, and a meeting scheduling product. Combining all these products into a single platform allows us to reduce the amount of operational work across the outbound motion.
paragraph
StaticText More recently, we’ve been working on automating some of the core flows of SDRs, including fully automating sequence generation, and surfacing intent data to let sales teams know which prospects to focus on first. For example, rift can flag if a prospect is unusually engaged directly within the sales rep’s workflow. The sales rep can then one-click call the prospect directly from the platform to qualify them while they’re still engaged.
paragraph
StaticText rift works with customers across industries like insurance, HR, finance and tech with earlier stage customers like FlintK12 all the way to billion-dollar companies like Gusto.
heading What’s next
paragraph
StaticText We’re still early on in our journey, and right now, we primarily help our customers with outbound sales. With the new financing, we want to double down on making outbound sales seamless. In the future, we’re hoping to expand with more products to cover the full sales process.
paragraph
StaticText If you’d like to help your sales team spend more time on calls with prospects instead of all the other tedious stuff, please find some time to chat with us here.
paragraph
StaticText - Fil and Eddie
heading Transform your sales team with rift.
link Sign up, url='https://www.rift.com/signup'
paragraph
link Home, url='https://www.rift.com/'
paragraph
link Product, url='https://www.rift.com/product'
paragraph
link Privacy Policy, url='https://www.rift.com/privacy-policy'
paragraph
link Terms of Service, url='https://www.rift.com/terms-of-service'
paragraph
paragraph
StaticText San Francisco, California
paragraph
StaticText sales@rift.com
paragraph
StaticText © Copyright 2024 rift. All rights reserved.
Reasoning for action: By clicking on the link corresponding to the blog post 'Announcing our seed July 24, 2024', I am initiating the navigation to the page that contains the blog's detailed content, which is necessary to access the insights and updates on industry trends. This directly aligns with the user story's objective of exploring current information that can enhance sales strategies. Completing this step will lead to displaying the relevant headings, paragraphs, and images as required.
Action: click('414') # Click on the blog post 'Announcing our seed' to read more about it.
Change Description: After clicking on the blog post 'Announcing our seed', the browser navigated to a new URL displaying the detailed content of the post, which includes headings, paragraphs, and images relevant to the announcement, while the initial blog view was replaced by the post's specific information.
Screenshot before:Screenshot after:---