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Task

Explore Blog and Request Access

As a potential customer, I explore informative blog content about RCS messaging, so that I can understand how it compares to other messaging technologies and determine if I should request access for my business.

Success definition: Given I am on the Smobi blog homepage When I click on a blog post and then click the Request Access link Then I should see the article 'RCS vs SMS Which Messaging Technology is Better?' displayed and be taken to the Smobi Intake Form.

Trajectory

Step 1:

Url (before/after):

https://smobi.com/

https://smobi.com/blog

Content (before/after): 

RootWebArea Smobi, focused, url='https://smobi.com/'
    [48] link, center=(150,50), url='https://smobi.com/'
        image, url='https://framerusercontent.com/images/6V5fqzX5AZ4IUtFbSjJbKFQ8ls.png'
    [53] link Home, center=(1484,50), url='https://smobi.com/'
        paragraph
Show more 
    [56] link Blog, center=(1583,50), url='https://smobi.com/blog'
        paragraph
    [60] link Request Access, center=(1746,50), url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
        image
        paragraph
        image
    image, url='https://framerusercontent.com/images/zcKS4kTlsOM8BJCzQnOmu2KYr3Q.png?scale-down-to=2048'
    [80] link RCS vs SMS, center=(536,285), url='https://smobi.com/blog/rcs-vs-sms'
        Canvas
        Canvas
        Canvas
        paragraph
        image
    paragraph
        strong
            StaticText The First RCS Messaging Platform for E-Commerce
    paragraph
        StaticText Deliver Interactive Campaigns that Drive Sales for a Fraction of the Cost
    [119] link Request Access, center=(679,691), url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
        image
        paragraph
        image
    paragraph
        StaticText Backed by
    image, url='https://framerusercontent.com/images/9E4bG7tVQm8a8yG6KkNU8YSxVRU.png?scale-down-to=512'
    image, url='https://framerusercontent.com/images/CIkgI4Kpp7DiiQZXHQQfRrxDPA.png'
    paragraph
        StaticText 17:48
    image
    paragraph
        StaticText 405 832
    image
    image, url='https://framerusercontent.com/images/FdxvGLbGTxLvNTiyenAcRvX5N0.png?scale-down-to=512'
    paragraph
        StaticText Freebie friday
    paragraph
        StaticText ACME CORP: Let’s turn this Friday
    paragraph
        StaticText into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert.
    [190] paragraph, center=(1313,552), inner_text=Buy Now
    [188] svg, center=(1262,551)
    paragraph
        StaticText Visit website
    image, url='https://framerusercontent.com/images/9yFc3DDUabDScU7XPlgU5zJiucM.png'
    paragraph
        StaticText Freebie friday
    paragraph
        StaticText ACME CORP: Let’s turn this Friday
    paragraph
        StaticText into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert.
    paragraph
        StaticText Buy Now
    paragraph
        StaticText Visit website
    image, url='https://framerusercontent.com/images/N6p57e6iZgEa7uSAYi743MUhtBw.png?scale-down-to=512'
    paragraph
        StaticText Freebie friday
    paragraph
        StaticText ACME CORP: Let’s turn this Friday
    paragraph
        StaticText into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today.
    paragraph
        StaticText Buy Now
    paragraph
        StaticText Visit website
    image, url='https://framerusercontent.com/images/lOaHcYaRDNKmAB7JNDFDVOkrMPQ.png?scale-down-to=512'
    paragraph
        StaticText Freebie friday
    paragraph
        StaticText ACME CORP: Let’s turn this Friday
    paragraph
        StaticText into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today.
    paragraph
        StaticText Buy Now
    paragraph
        StaticText Visit website
    paragraph
        StaticText Nearest store
    paragraph
        StaticText Contact support
    paragraph
        StaticText About us
    paragraph
        StaticText Buy Now
    paragraph
        StaticText …
    paragraph
        StaticText 1
    paragraph
        StaticText Would you like this delivered to your default address?
    paragraph
        StaticText Yes
    paragraph
        StaticText Perfect, you will be transferred for payments. Choose your preferred option
    paragraph
        StaticText Apple pay
    paragraph
        StaticText More options
    paragraph
        StaticText Apple Pay
    paragraph
        StaticText Here is your receipt
    image, url='https://framerusercontent.com/images/XrFowPuHvCABChYTb6xgcGL8.png'
    paragraph
        StaticText Order placed
    paragraph
        StaticText Order no: 12348GHA
    paragraph
        StaticText From ACME:
    paragraph
        StaticText We have received your order
    paragraph
        StaticText Ship to:
    paragraph
        StaticText John Doe
    paragraph
        StaticText 4566 Coleman street, San Jose, CA 8300
    paragraph
        StaticText Download receipt
    paragraph
        StaticText Click buy now
    paragraph
        StaticText Text Message
    paragraph
        StaticText Create beautiful and interactive commerce experience with
        StaticText powerful in-app features
        StaticText to increase conversions and reduce message clutter
    image, url='https://framerusercontent.com/images/PEgUv0t80JofCikYBAx0XW4bto.png?scale-down-to=2048'
    paragraph
        StaticText Flash Sales
    paragraph
    paragraph
        StaticText Before
    image, url='https://framerusercontent.com/images/CIkgI4Kpp7DiiQZXHQQfRrxDPA.png'
    paragraph
        StaticText 17:48
    image
    paragraph
        StaticText 405 832
    image
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText Thursday 12:19
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText Friday 10:22
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText Yesterday 12:09
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText The sender is not in your contact list
    paragraph
        StaticText Report Junk
    paragraph
        StaticText Text Message
    paragraph
        StaticText Resembling spam
    paragraph
        StaticText Generic and non-customized
    paragraph
        StaticText Outdated with low engagement
    paragraph
        StaticText With Smobi
    image, url='https://framerusercontent.com/images/CIkgI4Kpp7DiiQZXHQQfRrxDPA.png'
    paragraph
        StaticText 17:48
    image
    paragraph
        StaticText 405 832
    image
    image, url='https://framerusercontent.com/images/FdxvGLbGTxLvNTiyenAcRvX5N0.png?scale-down-to=512'
    paragraph
        StaticText Freebie friday
    paragraph
        StaticText ACME CORP: Let’s turn this Friday
    paragraph
        StaticText into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert.
    paragraph
    paragraph
        StaticText Visit website
    image, url='https://framerusercontent.com/images/9yFc3DDUabDScU7XPlgU5zJiucM.png'
    paragraph
        StaticText Freebie friday
    paragraph
        StaticText ACME CORP: Let’s turn this Friday
    paragraph
        StaticText into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert.
    paragraph
        StaticText Buy Now
    paragraph
        StaticText Visit website
    image, url='https://framerusercontent.com/images/N6p57e6iZgEa7uSAYi743MUhtBw.png?scale-down-to=512'
    paragraph
        StaticText Freebie friday
    paragraph
        StaticText ACME CORP: Let’s turn this Friday
    paragraph
        StaticText into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today.
    paragraph
        StaticText Buy Now
    paragraph
        StaticText Visit website
    image, url='https://framerusercontent.com/images/lOaHcYaRDNKmAB7JNDFDVOkrMPQ.png?scale-down-to=512'
    paragraph
        StaticText Freebie friday
    paragraph
        StaticText ACME CORP: Let’s turn this Friday
    paragraph
        StaticText into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today.
    paragraph
        StaticText Buy Now
    paragraph
        StaticText Visit website
    paragraph
        StaticText Nearest store
    paragraph
        StaticText Contact support
    paragraph
        StaticText About us
    paragraph
        StaticText Buy Now
    paragraph
        StaticText …
    paragraph
        StaticText 1
    paragraph
        StaticText Would you like this delivered to your default address?
    paragraph
        StaticText Yes
    paragraph
        StaticText Perfect, you will be transferred for payments. Choose your preferred option
    paragraph
        StaticText Apple pay
    paragraph
        StaticText More options
    paragraph
        StaticText Apple Pay
    paragraph
        StaticText Here is your receipt
    image, url='https://framerusercontent.com/images/XrFowPuHvCABChYTb6xgcGL8.png'
    paragraph
        StaticText Order placed
    paragraph
        StaticText Order no: 12348GHA
    paragraph
        StaticText From ACME:
    paragraph
        StaticText We have received your order
    paragraph
        StaticText Ship to:
    paragraph
        StaticText John Doe
    paragraph
        StaticText 4566 Coleman street, San Jose, CA 8300
    paragraph
        StaticText Download receipt
    paragraph
        StaticText Click buy now
    paragraph
        StaticText Text Message
    paragraph
        StaticText Rich media & interactive content
    paragraph
        StaticText Personalized & dynamic customer journeys
    paragraph
        StaticText Increase conversion rates
    paragraph
        StaticText Before
    image, url='https://framerusercontent.com/images/CIkgI4Kpp7DiiQZXHQQfRrxDPA.png'
    paragraph
        StaticText 17:48
    image
    paragraph
        StaticText 405 832
    image
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText Thursday 12:19
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText Friday 10:22
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText Yesterday 12:09
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText ACME CORP: Let’s turn this Friday into a fiesta. Next 25 Orders Get A Free Ticket to Bey’s Concert Today. Use Code OD25. Shop now:
        StaticText https://acme.attn.tv/alsidbfsfg634vb
    paragraph
        StaticText The sender is not in your contact list
    paragraph
        StaticText Report Junk
    paragraph
        StaticText Text Message
    paragraph
        StaticText Resembling spam
    paragraph
        StaticText Generic and non-customized
    paragraph
        StaticText Outdated with low engagement
    paragraph
        StaticText With Smobi
    image, url='https://framerusercontent.com/images/CIkgI4Kpp7DiiQZXHQQfRrxDPA.png'
    paragraph
        StaticText 17:48
    image
    paragraph
        StaticText 405 832
    image
    paragraph
        StaticText Checkout
    image, url='https://framerusercontent.com/images/NQURJ456tcRGu7h32CYJOwGn6Y.png?scale-down-to=1024'
    paragraph
        StaticText Brunch Punch
    paragraph
        StaticText $14.95
    paragraph
        StaticText Qty: 1
    paragraph
        StaticText Size: 1l
    paragraph
        StaticText Remove
    paragraph
        StaticText Going fast. 10 added to nag in the last 2 hours
    paragraph
        StaticText Checkout Now
    paragraph
        StaticText Items in bag are not reserved. Check out now before they sell out
    image, url='https://framerusercontent.com/images/NQURJ456tcRGu7h32CYJOwGn6Y.png?scale-down-to=1024'
    paragraph
        StaticText Brunch Punch: $14.95
    paragraph
        StaticText Due to high demand, we can only keep your cart active for 1hour
    image
    paragraph
    image
    paragraph
        StaticText Contact support
    image
    paragraph
        StaticText See Reviews
    paragraph
        StaticText Quick Checkout
    paragraph
        StaticText You sure know a great find when you see it. We will redirect you to the checkout page on our website to complete your purchase
    image
    paragraph
        StaticText Let's do it
    image
    paragraph
        StaticText Main Menu
    paragraph
        StaticText Click buy now
    paragraph
        StaticText Text Message
    paragraph
        StaticText Significantly improved UX
    paragraph
        StaticText Recaptures potentially lost revenue
    paragraph
        StaticText Increase conversion rates
    image, url='https://framerusercontent.com/images/vKnbqzh1PRKwg3jUN7qwds0I690.svg'
    paragraph
        StaticText Why you should use Smobi
    paragraph
        StaticText Boost your Conversions
    paragraph
        StaticText Brands experience an average revenue growth of 115% after adopting RCS messaging.
    paragraph
        StaticText Reach a Global Audience
    paragraph
        StaticText Connect with over 1 billion Android users and 1.5 billion iPhone users who have RCS messaging enabled.
    image, url='https://framerusercontent.com/images/3dIwb65XoopTTikAFzEwWjfI.png?scale-down-to=1024'
    paragraph
        StaticText Enhance Customer Experience
    paragraph
        StaticText Customers are 72% more likely to make a purchase when they can ask questions in real time.
    paragraph
        StaticText Frequently Asked Questions
    paragraph
        StaticText What is Smobi?
    image
    paragraph
        StaticText How does interactive RCS messaging work?
    image
    paragraph
        StaticText Does this work with every carrier?
    image
    paragraph
        StaticText Is Smobi secure?
    image
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        StaticText What devices support RCS messaging?
    image
    paragraph
        StaticText Does Smobi provide engagement analytics for businesses?
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        StaticText What if my customer is using an iPhone?
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        StaticText Any cost associated with RCS messaging with Smobi?
    image
    list
        listitem
            paragraph
                StaticText Convert
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                StaticText Scale
        listitem
            paragraph
                StaticText Connect
        listitem
            paragraph
                StaticText Convert
        listitem
            paragraph
                StaticText Scale
        listitem
            paragraph
                StaticText Connect
    paragraph
        StaticText Ready to experience Smobi?
    link Request Access, url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
        image
        paragraph
        image
    paragraph
        StaticText © 2024 Smobi

RootWebArea Resources, focused, url='https://smobi.com/blog'
    [1518] link, center=(150,50), url='https://smobi.com/'
        image, url='https://framerusercontent.com/images/6V5fqzX5AZ4IUtFbSjJbKFQ8ls.png'
    [1523] link Home, center=(1484,50), url='https://smobi.com/'
        paragraph
Show more 
    [1526] link Blog, center=(1583,50), url='https://smobi.com/blog'
        paragraph
    [1530] link Request Access, center=(1746,50), url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
        image
        paragraph
        image
    heading Our Resources
    paragraph
        StaticText Your Ultimate Resource Hub for Messaging Innovation and Customer Engagement
    [1549] link Knowledge Nov 11, 2024 RCS vs SMS: Which Messaging Technology is Better?, center=(532,672), inner_text=Knowledge

Nov 11, 2024

RCS vs SMS: Which Messaging Technology is Better?, url='https://smobi.com/blog/rcs-vs-sms'
        image, url='https://framerusercontent.com/images/Uq8ARY2NwZ9DDQMHhzwVHRozkQ.png?scale-down-to=512'
        paragraph
            StaticText Knowledge
        paragraph
            StaticText Nov 11, 2024
        heading RCS vs SMS: Which Messaging Technology is Better?
    paragraph
        StaticText Ready to experience Smobi?
    link Request Access, url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
        image
        paragraph
        image
    paragraph
        StaticText © 2024 Smobi

Reasoning for action: I reasoned that in order to explore informative blog content about RCS messaging, I need to first access the blog section of the Smobi website. Clicking the 'Blog' link (identified as link '56') allows me to do that, which is an essential step towards finding the article 'RCS vs SMS Which Messaging Technology is Better?'. Therefore, this action directly moves me closer to fulfilling the user's goal of learning about RCS messaging.

Action: click('56') # Click on the Blog link to explore more content.

Change Description: The browser navigated from the main page of Smobi to its blog section, changing the URL to 'https://smobi.com/blog' and updating the content to display a new heading 'Our Resources' along with relevant blog posts, such as 'RCS vs SMS: Which Messaging Technology is Better?'. The previous links to the home page and request access are still present, but the focus shifted to blog-related content.

Screenshot before:Screenshot after:---

Step 2:

Url (before/after):

https://smobi.com/blog

https://smobi.com/blog/rcs-vs-sms

Content (before/after): 

RootWebArea Resources, focused, url='https://smobi.com/blog'
    [1518] link, center=(150,50), url='https://smobi.com/'
        image, url='https://framerusercontent.com/images/6V5fqzX5AZ4IUtFbSjJbKFQ8ls.png'
    [1523] link Home, center=(1484,50), url='https://smobi.com/'
        paragraph
Show more 
    [1526] link Blog, center=(1583,50), url='https://smobi.com/blog'
        paragraph
    [1530] link Request Access, center=(1746,50), url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
        image
        paragraph
        image
    heading Our Resources
    paragraph
        StaticText Your Ultimate Resource Hub for Messaging Innovation and Customer Engagement
    [1549] link Knowledge Nov 11, 2024 RCS vs SMS: Which Messaging Technology is Better?, center=(532,672), inner_text=Knowledge

Nov 11, 2024

RCS vs SMS: Which Messaging Technology is Better?, url='https://smobi.com/blog/rcs-vs-sms'
        image, url='https://framerusercontent.com/images/Uq8ARY2NwZ9DDQMHhzwVHRozkQ.png?scale-down-to=512'
        paragraph
            StaticText Knowledge
        paragraph
            StaticText Nov 11, 2024
        heading RCS vs SMS: Which Messaging Technology is Better?
    paragraph
        StaticText Ready to experience Smobi?
    link Request Access, url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
        image
        paragraph
        image
    paragraph
        StaticText © 2024 Smobi

RootWebArea Smobi | RCS vs SMS: Which Messaging Technology is Better?, focused, url='https://smobi.com/blog/rcs-vs-sms'
    [1590] link, center=(150,50), url='https://smobi.com/'
        image, url='https://framerusercontent.com/images/6V5fqzX5AZ4IUtFbSjJbKFQ8ls.png'
    [1595] link Home, center=(1484,50), url='https://smobi.com/'
        paragraph
Show more 
    [1598] link Blog, center=(1583,50), url='https://smobi.com/blog'
        paragraph
    [1602] link Request Access, center=(1746,50), url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
        image
        paragraph
        image
    heading RCS vs SMS: Which Messaging Technology is Better?
    paragraph
        StaticText Nov 11, 2024
    image, url='https://framerusercontent.com/images/USGpOK3TDaQ06RibAHgNugg3c.jpg?scale-down-to=1024'
    paragraph
        StaticText Kunal Puri
    paragraph
        StaticText Co-founder & CEO of Smobi
    image, url='https://framerusercontent.com/images/Uq8ARY2NwZ9DDQMHhzwVHRozkQ.png?scale-down-to=1024'
    paragraph
        StaticText In today’s digital age, messaging has become the core of how we communicate with one another, connecting not only friends and families but also businesses with consumers. While SMS messaging has been the standard for text communication since the 1990s, a new protocol known as Rich Communication Services (RCS) is emerging which is expected to overtake SMS. RCS is being heralded as the next big leap in messaging, offering new interactive elements and more flexible messaging. In this post, we’ll explore what RCS is, how it differs from SMS, and what the future looks like with RCS support.
    heading What is RCS Messaging?
        strong
    paragraph
        StaticText Rich Communication Services, or RCS, is a next-generation messaging protocol developed to replace SMS, bringing modern, app-like functionality directly into native messaging apps. RCS supports both person-to-person (P2P) and application-to-person (A2P) messaging, which means it’s geared not only for individual conversations but also for businesses to engage with customers. Unlike SMS, which is limited in features, RCS enables advanced message capabilities such as file sharing, read receipts, and rich media—all delivered over data or Wi-Fi rather than traditional cellular networks, making messaging both cheaper and richer in experience.
    image, url='https://framerusercontent.com/images/jBNwKSuuaGloJ3f1vg55syrUtmk.jpg?scale-down-to=2048'
    heading Key Features of RCS
        strong
    paragraph
        StaticText RCS is packed with features that make it a substantial upgrade over SMS, bridging the gap between basic text messaging and the richer experiences people expect from modern communication apps. Here’s a closer look at what RCS brings to the table:
    list
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Rich Media Capabilities
                StaticText : Unlike SMS, which limits users to plain text or basic image attachments, RCS supports sharing of a wide range of media, including high-resolution images, videos, and GIFs. Users can also send document attachments like PDFs, making RCS ideal for both personal and professional communication.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Verified Branding for Businesses
                StaticText : One of the standout features of RCS is the ability for businesses to verify their identity. This means that users can be assured they’re interacting with legitimate companies rather than potential spammers. Verified branding establishes trust by building credibility, especially as more consumers use messaging to interact with brands for customer support, promotions, and service inquiries.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText End-to-End Encryption
                StaticText : Privacy is a major concern in digital communication, and RCS addresses this with end-to-end encryption for enhanced security. This encryption means that only the sender and recipient can read the messages, offering peace of mind that sensitive information remains private. End-to-end encryption puts RCS on par with secure messaging apps, ensuring user conversations are protected against potential eavesdropping or data breaches.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Enhanced Message Types
                StaticText : RCS doesn’t just improve text messaging—it redefines it with interactive elements like carousels, rich cards, and suggested action buttons. For example, businesses can create messages that include product images in a carousel format, allowing users to scroll through options without leaving the messaging app. Action buttons enable users to book appointments, make purchases, or follow links directly from the message. This level of interactivity creates a smoother, more convenient experience, enabling users to take action immediately, without having to switch to a different app or website.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Read Receipts and Group Chat
                StaticText : RCS brings long-awaited features to messaging, such as read receipts, typing indicators, and the ability to create group chats with seamless functionality. These additions allow users to see when someone is typing, when a message has been delivered, and when it’s been read, adding a layer of real-time awareness to conversations. Importantly, RCS supports group messaging between Android and Apple devices, creating a cross-platform experience that finally enables group chats with advanced capabilities across these ecosystems. This functionality mimics the experience users have come to expect from services like iMessage, fostering a unified messaging experience across platforms.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Cross-Platform Like and Statuses
                StaticText : RCS supports the ability to "like" messages, react with emojis, set statuses, and receive updates from contacts. This feature bridges the gap between iOS and Android, allowing users on both platforms to interact in ways that were previously limited to certain devices. By enabling message reactions and real-time updates, RCS brings the type of engagement users expect from social media or dedicated messaging apps directly to their SMS platform.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText App Integration and Services
                StaticText : A significant advantage of RCS is its integration with other applications and services, allowing users to accomplish tasks directly within the messaging app. For instance, users can book appointments, make reservations, confirm orders, or even complete payments without leaving the conversation. This functionality is particularly useful for businesses looking to provide seamless service experiences, as customers can engage in a full transaction, from browsing products to completing a purchase, all within their RCS-enabled messaging app.
    image, url='https://framerusercontent.com/images/fNGA013fOEiFPwDnFzKYZLUVkk.jpeg?scale-down-to=2048'
    heading Advantages of RCS Over SMS
        strong
    heading Enhanced user experience
        strong
    paragraph
        StaticText SMS is limited to 160 characters, whereas RCS can handle up to 8000, offering more space for meaningful communication. Additionally, unlike SMS, which often gets cluttered by spam, RCS messages go through a verification process to ensure message authenticity, reducing the likelihood of spam reaching users.
    heading Increased engagement and interaction
        strong
    paragraph
        StaticText While traditional SMS messages have always had high open rates and generalized click-through rates (CTR) range from 20-35%, whereas RCS campaigns have shown 11% revenue growth and a 130% boost in CTR due to richer, more engaging content. RCS Business Messaging opens new avenues for monetization, enabling businesses to deliver multimedia-rich campaigns that offer an immersive customer experience.
    heading Challenges and Adoption of RCS
        strong
    paragraph
        StaticText While RCS came out in 2007, RCS adoption has been gradual, influenced by carrier and device compatibility issues. Mobile carriers and manufacturers have been slow to adopt RCS across the board, although most carriers in the US now support it. iPhones currently support RCS only for P2P use, with verified business messaging expected in iOS 18.2. RCS is supported on Android devices with version 5.0 and above, and iPhones with iOS 18+. Messages sent to unsupported devices will default back to SMS, ensuring delivery but losing the advanced features.
    heading Future of Messaging: RCS vs SMS
        strong
    paragraph
        StaticText With RCS making its way onto iPhones in 2024, it is set to gain more traction, marking a significant step toward replacing SMS as the global messaging standard. RCS offers an iMessage-like experience across devices without needing any third-party apps, making it easier for consumers to enjoy advanced features natively within their native messaging app.
    image, url='https://framerusercontent.com/images/593gIq1DCt0Yd1dA0MbZ2XH1I.jpg'
    paragraph
        StaticText Companies like
        link Smobi, url='https://smobi.com/'
        StaticText are already leveraging RCS to deliver impactful e-commerce messages, like sale alerts, special promotions, and abandoned cart reminders. RCS also allows businesses to access high-level analytics such as read receipts and click-through rates, enabling detailed performance tracking and optimization.
    heading Conclusion
        strong
    paragraph
        StaticText As messaging continues to evolve, RCS brings advanced features that address many limitations of SMS, making it a compelling alternative for both consumers and businesses. While SMS still serves as a reliable fallback, RCS is poised to become the go-to standard, especially with its imminent arrival on iPhones. The future of messaging will likely lean heavily on RCS, promising a richer, more interactive experience that will transform how we communicate and engage with brands.
    paragraph
        StaticText Ready to experience Smobi?
    link Request Access, url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
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        StaticText © 2024 Smobi

Reasoning for action: By clicking on the blog post link 'RCS vs SMS: Which Messaging Technology is Better?', I am accessing the specific article that provides valuable insights into RCS messaging. This is crucial for the user, as they are looking for informative content to understand the differences between messaging technologies. Entering this page directly supports the goal of exploring the content necessary to make an informed request for access.

Action: click('1549') # Click on the blog post link to read the full article.

Change Description: The browser navigated from the blog homepage at 'https://smobi.com/blog' to the specific article 'RCS vs SMS: Which Messaging Technology is Better?' at 'https://smobi.com/blog/rcs-vs-sms', displaying the article content, including headings, paragraphs, images, and links specific to the article.

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Step 3:

Url (before/after):

https://smobi.com/blog/rcs-vs-sms

https://s0w7gy9if8w.typeform.com/to/RKP8xUHO?typeform-source=smobi.com

Content (before/after): 

RootWebArea Smobi | RCS vs SMS: Which Messaging Technology is Better?, focused, url='https://smobi.com/blog/rcs-vs-sms'
    [1590] link, center=(150,50), url='https://smobi.com/'
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    [1595] link Home, center=(1484,50), url='https://smobi.com/'
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    [1598] link Blog, center=(1583,50), url='https://smobi.com/blog'
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    [1602] link Request Access, center=(1746,50), url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
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        image
    heading RCS vs SMS: Which Messaging Technology is Better?
    paragraph
        StaticText Nov 11, 2024
    image, url='https://framerusercontent.com/images/USGpOK3TDaQ06RibAHgNugg3c.jpg?scale-down-to=1024'
    paragraph
        StaticText Kunal Puri
    paragraph
        StaticText Co-founder & CEO of Smobi
    image, url='https://framerusercontent.com/images/Uq8ARY2NwZ9DDQMHhzwVHRozkQ.png?scale-down-to=1024'
    paragraph
        StaticText In today’s digital age, messaging has become the core of how we communicate with one another, connecting not only friends and families but also businesses with consumers. While SMS messaging has been the standard for text communication since the 1990s, a new protocol known as Rich Communication Services (RCS) is emerging which is expected to overtake SMS. RCS is being heralded as the next big leap in messaging, offering new interactive elements and more flexible messaging. In this post, we’ll explore what RCS is, how it differs from SMS, and what the future looks like with RCS support.
    heading What is RCS Messaging?
        strong
    paragraph
        StaticText Rich Communication Services, or RCS, is a next-generation messaging protocol developed to replace SMS, bringing modern, app-like functionality directly into native messaging apps. RCS supports both person-to-person (P2P) and application-to-person (A2P) messaging, which means it’s geared not only for individual conversations but also for businesses to engage with customers. Unlike SMS, which is limited in features, RCS enables advanced message capabilities such as file sharing, read receipts, and rich media—all delivered over data or Wi-Fi rather than traditional cellular networks, making messaging both cheaper and richer in experience.
    image, url='https://framerusercontent.com/images/jBNwKSuuaGloJ3f1vg55syrUtmk.jpg?scale-down-to=2048'
    heading Key Features of RCS
        strong
    paragraph
        StaticText RCS is packed with features that make it a substantial upgrade over SMS, bridging the gap between basic text messaging and the richer experiences people expect from modern communication apps. Here’s a closer look at what RCS brings to the table:
    list
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Rich Media Capabilities
                StaticText : Unlike SMS, which limits users to plain text or basic image attachments, RCS supports sharing of a wide range of media, including high-resolution images, videos, and GIFs. Users can also send document attachments like PDFs, making RCS ideal for both personal and professional communication.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Verified Branding for Businesses
                StaticText : One of the standout features of RCS is the ability for businesses to verify their identity. This means that users can be assured they’re interacting with legitimate companies rather than potential spammers. Verified branding establishes trust by building credibility, especially as more consumers use messaging to interact with brands for customer support, promotions, and service inquiries.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText End-to-End Encryption
                StaticText : Privacy is a major concern in digital communication, and RCS addresses this with end-to-end encryption for enhanced security. This encryption means that only the sender and recipient can read the messages, offering peace of mind that sensitive information remains private. End-to-end encryption puts RCS on par with secure messaging apps, ensuring user conversations are protected against potential eavesdropping or data breaches.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Enhanced Message Types
                StaticText : RCS doesn’t just improve text messaging—it redefines it with interactive elements like carousels, rich cards, and suggested action buttons. For example, businesses can create messages that include product images in a carousel format, allowing users to scroll through options without leaving the messaging app. Action buttons enable users to book appointments, make purchases, or follow links directly from the message. This level of interactivity creates a smoother, more convenient experience, enabling users to take action immediately, without having to switch to a different app or website.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Read Receipts and Group Chat
                StaticText : RCS brings long-awaited features to messaging, such as read receipts, typing indicators, and the ability to create group chats with seamless functionality. These additions allow users to see when someone is typing, when a message has been delivered, and when it’s been read, adding a layer of real-time awareness to conversations. Importantly, RCS supports group messaging between Android and Apple devices, creating a cross-platform experience that finally enables group chats with advanced capabilities across these ecosystems. This functionality mimics the experience users have come to expect from services like iMessage, fostering a unified messaging experience across platforms.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText Cross-Platform Like and Statuses
                StaticText : RCS supports the ability to "like" messages, react with emojis, set statuses, and receive updates from contacts. This feature bridges the gap between iOS and Android, allowing users on both platforms to interact in ways that were previously limited to certain devices. By enabling message reactions and real-time updates, RCS brings the type of engagement users expect from social media or dedicated messaging apps directly to their SMS platform.
        listitem
            StaticText •
            paragraph
                strong
                    StaticText App Integration and Services
                StaticText : A significant advantage of RCS is its integration with other applications and services, allowing users to accomplish tasks directly within the messaging app. For instance, users can book appointments, make reservations, confirm orders, or even complete payments without leaving the conversation. This functionality is particularly useful for businesses looking to provide seamless service experiences, as customers can engage in a full transaction, from browsing products to completing a purchase, all within their RCS-enabled messaging app.
    image, url='https://framerusercontent.com/images/fNGA013fOEiFPwDnFzKYZLUVkk.jpeg?scale-down-to=2048'
    heading Advantages of RCS Over SMS
        strong
    heading Enhanced user experience
        strong
    paragraph
        StaticText SMS is limited to 160 characters, whereas RCS can handle up to 8000, offering more space for meaningful communication. Additionally, unlike SMS, which often gets cluttered by spam, RCS messages go through a verification process to ensure message authenticity, reducing the likelihood of spam reaching users.
    heading Increased engagement and interaction
        strong
    paragraph
        StaticText While traditional SMS messages have always had high open rates and generalized click-through rates (CTR) range from 20-35%, whereas RCS campaigns have shown 11% revenue growth and a 130% boost in CTR due to richer, more engaging content. RCS Business Messaging opens new avenues for monetization, enabling businesses to deliver multimedia-rich campaigns that offer an immersive customer experience.
    heading Challenges and Adoption of RCS
        strong
    paragraph
        StaticText While RCS came out in 2007, RCS adoption has been gradual, influenced by carrier and device compatibility issues. Mobile carriers and manufacturers have been slow to adopt RCS across the board, although most carriers in the US now support it. iPhones currently support RCS only for P2P use, with verified business messaging expected in iOS 18.2. RCS is supported on Android devices with version 5.0 and above, and iPhones with iOS 18+. Messages sent to unsupported devices will default back to SMS, ensuring delivery but losing the advanced features.
    heading Future of Messaging: RCS vs SMS
        strong
    paragraph
        StaticText With RCS making its way onto iPhones in 2024, it is set to gain more traction, marking a significant step toward replacing SMS as the global messaging standard. RCS offers an iMessage-like experience across devices without needing any third-party apps, making it easier for consumers to enjoy advanced features natively within their native messaging app.
    image, url='https://framerusercontent.com/images/593gIq1DCt0Yd1dA0MbZ2XH1I.jpg'
    paragraph
        StaticText Companies like
        link Smobi, url='https://smobi.com/'
        StaticText are already leveraging RCS to deliver impactful e-commerce messages, like sale alerts, special promotions, and abandoned cart reminders. RCS also allows businesses to access high-level analytics such as read receipts and click-through rates, enabling detailed performance tracking and optimization.
    heading Conclusion
        strong
    paragraph
        StaticText As messaging continues to evolve, RCS brings advanced features that address many limitations of SMS, making it a compelling alternative for both consumers and businesses. While SMS still serves as a reliable fallback, RCS is poised to become the go-to standard, especially with its imminent arrival on iPhones. The future of messaging will likely lean heavily on RCS, promising a richer, more interactive experience that will transform how we communicate and engage with brands.
    paragraph
        StaticText Ready to experience Smobi?
    link Request Access, url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO'
        image
        paragraph
        image
    paragraph
        StaticText © 2024 Smobi

RootWebArea Smobi Lead Gen, focused, url='https://s0w7gy9if8w.typeform.com/to/RKP8xUHO?typeform-source=smobi.com'
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        generic Smobi Intake Form We are excited to help! To get started, our team has a couple of questions to learn more about your business and to see if we're the right fit. Start Takes 1 minute 30 seconds, focused
            heading Smobi Intake Form
            paragraph
                StaticText We are excited to help! To get started, our team has a couple of questions to learn more about your business and to see if we're the right fit.
            button Start
                StaticText Start
            StaticText Takes 1 minute 30 seconds

Reasoning for action: My reasoning for this action is that it directly addresses the user story by clicking on the 'Request Access' link. This step is essential for the potential customer to move forward after reading the informative blog content, as it allows them to request access for their business. Clicking this link initiates the process of transitioning from gaining information to potentially engaging with Smobi's services, which aligns with the user's goal of determining if they should request access based on the comparisons made in the article.

Action: click('1602') # Click on the Request Access link to explore what access entails.

Change Description: Upon clicking the 'Request Access' link, the browser navigated from the Smobi blog page to a Smobi Lead Gen form, indicated by a change in URL and the appearance of a new form titled 'Smobi Intake Form' where the user can start providing information about their business.

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