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Task

Explore Product Functionality and Use Cases

As a potential customer, I explore the functionality and practical applications of the Subsets platform, so that I can understand how it addresses my business needs and consider it for improving my retention strategy.

Success definition: Given I am on the Subsets homepage When I click on the 'Product' link in the navigation bar, followed by the 'How it works' and 'Use cases' links Then I should be able to view detailed information about the platform's functionalities and practical applications for customer retention.

Trajectory

Step 1:

Url (before/after):

https://www.subsets.com/

https://www.subsets.com/#product

Content (before/after): 

RootWebArea Subsets – AI-driven retention automation for subscription media., focused, url='https://www.subsets.com/'
    banner
        [43] link home, center=(470,62), url='https://www.subsets.com/'
            image Subsets logo, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        navigation
Show more 
            [47] link Product, center=(804,62), url='https://www.subsets.com/#product'
            [48] link How it works, center=(952,62), url='https://www.subsets.com/#howitworks'
            [49] link Use cases, center=(1108,62), url='https://www.subsets.com/#usecases'
        [55] link Login, center=(1326,62), url='https://app.subsets.com/'
        [56] link Request a demo, center=(1437,62), url='https://www.subsets.com/demo'
    banner
        [70] link Subsets secures $1.65M to build the leading AI retention platform, center=(606,174), url='https://techcrunch.com/2024/02/27/subsets-uses-explainable-ai-to-help-subscription-media-companies-reduce-customer-churn/'
            image
            image
        heading AI-driven retention experimentation 
and automation for subscription media
        paragraph
            StaticText Leverage AI to predict churn and uncover upsell opportunities. Easily run experiments and A/B tests. See the impact on retention and engagement, and seamlessly turn insights into automations. Designed for commercial teams – no coding required.
        [80] link Request a demo, center=(469,523), url='https://www.subsets.com/demo'
        StaticText Backed by
        image
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be993a0a101c421a85d73_Hero_bg-p-2000.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf63ea20f1c13395dce_Logo.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf655a81dce34c2b815_Logo-1.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf65ecdb5d5d70e3c50_image.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6230ab113ada1093c_Logo-2.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6cb90a47b18cb8e4e_Logo-3.png'
    heading Subsets is purpose-built for commercial teams to increase retention without requiring engineers
    paragraph
        StaticText Empowering commercial teams with AI-driven automation to streamline the entire retention workflow and turn successful experiments into scalable automations.
    tablist, orientation='horizontal'
        tab Discover Discover AI-generated retention audiences that cover the full subscription lifecycle., selected=True
            image
        tab Understand Understand the behavioural drivers leading to churn across the lifecycle stages., selected=False
            image
        tab Experiment Run A/B tests and analyze the impact on engagement and retention metrics automatically., selected=False
            image
        tab Automate Turn successful experiments into automations that optimize subscriber revenue streams., selected=False
            image
    tabpanel Discover Discover AI-generated retention audiences that cover the full subscription lifecycle.
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676efce7058ff5f9a4e15e47_Discover.svg'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607d6f23774f82f31c2be0_dailymail.png'
    paragraph
        StaticText The depth and breadth of the results analysis we can generate from Subsets has been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607cabad6dd168a391aca0_Andy%20Wilson.png'
    StaticText Andy Wilson
    StaticText Head of Subscriber Retention @ Daily Mail
    heading Modeled around your data and workflow
    paragraph
        StaticText Subsets trains a unique machine learning model on top of your proprietary 1st party data, enabling you to activate the insights across your engagement channels.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607e6d0a6db098005aa5f2_mode%20data%20image-p-2000.png'
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Request a demo to see how Subsets empowers your commercial team with AI-driven retention automation
    link Request a demo, url='https://www.subsets.com/demo'
    heading Run experiments and turn impactful retention flows 
into automations using AI
    paragraph
        StaticText Enable commercial teams to drive experimentation culture, make confident decisions, and automate analysis across key metrics with an intuitive, user-friendly UI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d43015d2cbdd6997d_Find%20the%20most%20important%20audiences%20with%20AI.svg'
    heading Find the most important audiences with AI
    paragraph
        StaticText Use AI to find the most important retention audiences within your subscription base. Discover audiences with a simple click.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677bf3bc225b8e5a478d2124_Uncover%20contextual%20behavior.svg'
    heading Uncover contextual behavior
    paragraph
        StaticText Benefit from explainable AI to uncover the behavioral drivers behind every audience that drives the retention risk.
        StaticText ‍
        StaticText ‍
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be50be90ac466e3683d83_Run%20sophisticated%20retention%20experiments.svg'
    heading Run sophisticated retention experiments
    paragraph
        StaticText Run experiments with just a click of a button and automatically track the impact on retention, engagement, and lifetime value.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d071d3c0d2699cd3a_Automate%20successful%20experiments%20confidently%20.svg'
    heading Automate successful experiments confidently
    paragraph
        StaticText Detect when experiments deliver a significant impact across preferred metrics and turn them into automations.
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Learn how leading subscription media businesses manage retention with AI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9106eb8458af1274a_The%20Athletic.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9da5fa34bbadfa6ff_Borsen.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67608796495a13bdfd0986b5_newsquest.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087632020e76b1e089523_Daily%20mail.png'
    form Email Form
        LabelText
            StaticText First name
        textbox First name, required
        LabelText
            StaticText Last name
        textbox Last name, required
        LabelText
            StaticText Work email
        textbox Work email, required
        LabelText
            StaticText What brings you to Subsets?
        textbox What brings you to Subsets?
        button Request a demo
    contentinfo
        link, url='https://www.subsets.com/#'
            image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        StaticText Predict, experiment, automate.
        StaticText Company
        link Terms of service, url='https://www.subsets.com/terms-of-service'
        link Privacy policy, url='https://www.subsets.com/privacy-policy'
        StaticText © 2025 Subsets. All Rights Reserved.
        link, url='https://www.linkedin.com/company/subsets/'
            image
        link, url='https://www.ycombinator.com/companies/subsets'
            image

RootWebArea Subsets – AI-driven retention automation for subscription media., focused, url='https://www.subsets.com/#product'
    banner
        [43] link home, center=(470,1474), url='https://www.subsets.com/'
            image Subsets logo, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        navigation
Show more 
            [47] link Product, center=(804,1474), url='https://www.subsets.com/#product'
            [48] link How it works, center=(952,1474), url='https://www.subsets.com/#howitworks'
            [49] link Use cases, center=(1108,1474), url='https://www.subsets.com/#usecases'
        [55] link Login, center=(1326,1474), url='https://app.subsets.com/'
        [56] link Request a demo, center=(1437,1474), url='https://www.subsets.com/demo'
    banner
        link Subsets secures $1.65M to build the leading AI retention platform, url='https://techcrunch.com/2024/02/27/subsets-uses-explainable-ai-to-help-subscription-media-companies-reduce-customer-churn/'
            image
            image
        heading AI-driven retention experimentation 
and automation for subscription media
        paragraph
            StaticText Leverage AI to predict churn and uncover upsell opportunities. Easily run experiments and A/B tests. See the impact on retention and engagement, and seamlessly turn insights into automations. Designed for commercial teams – no coding required.
        link Request a demo, url='https://www.subsets.com/demo'
        StaticText Backed by
        image
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be993a0a101c421a85d73_Hero_bg-p-2000.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf63ea20f1c13395dce_Logo.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf655a81dce34c2b815_Logo-1.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf65ecdb5d5d70e3c50_image.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6230ab113ada1093c_Logo-2.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6cb90a47b18cb8e4e_Logo-3.png'
    heading Subsets is purpose-built for commercial teams to increase retention without requiring engineers
    paragraph
        StaticText Empowering commercial teams with AI-driven automation to streamline the entire retention workflow and turn successful experiments into scalable automations.
    tablist, orientation='horizontal'
        [113] tab Discover Discover AI-generated retention audiences that cover the full subscription lifecycle., center=(551,1845), inner_text=Discover
Discover AI-generated retention audiences that cover the full subscription lifecycle., selected=True
            image
        [119] tab Understand Understand the behavioural drivers leading to churn across the lifecycle stages., center=(824,1845), inner_text=Understand
Understand the behavioural drivers leading to churn across the lifecycle stages., selected=False
            image
        [125] tab Experiment Run A/B tests and analyze the impact on engagement and retention metrics automatically., center=(1096,1845), inner_text=Experiment
Run A/B tests and analyze the impact on engagement and retention metrics automatically., selected=False
            image
        [131] tab Automate Turn successful experiments into automations that optimize subscriber revenue streams., center=(1369,1845), inner_text=Automate
Turn successful experiments into automations that optimize subscriber revenue streams., selected=False
            image
    tabpanel Discover Discover AI-generated retention audiences that cover the full subscription lifecycle.
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676efce7058ff5f9a4e15e47_Discover.svg'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607d6f23774f82f31c2be0_dailymail.png'
    paragraph
        StaticText The depth and breadth of the results analysis we can generate from Subsets has been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607cabad6dd168a391aca0_Andy%20Wilson.png'
    StaticText Andy Wilson
    StaticText Head of Subscriber Retention @ Daily Mail
    heading Modeled around your data and workflow
    paragraph
        StaticText Subsets trains a unique machine learning model on top of your proprietary 1st party data, enabling you to activate the insights across your engagement channels.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607e6d0a6db098005aa5f2_mode%20data%20image-p-2000.png'
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Request a demo to see how Subsets empowers your commercial team with AI-driven retention automation
    link Request a demo, url='https://www.subsets.com/demo'
    heading Run experiments and turn impactful retention flows 
into automations using AI
    paragraph
        StaticText Enable commercial teams to drive experimentation culture, make confident decisions, and automate analysis across key metrics with an intuitive, user-friendly UI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d43015d2cbdd6997d_Find%20the%20most%20important%20audiences%20with%20AI.svg'
    heading Find the most important audiences with AI
    paragraph
        StaticText Use AI to find the most important retention audiences within your subscription base. Discover audiences with a simple click.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677bf3bc225b8e5a478d2124_Uncover%20contextual%20behavior.svg'
    heading Uncover contextual behavior
    paragraph
        StaticText Benefit from explainable AI to uncover the behavioral drivers behind every audience that drives the retention risk.
        StaticText ‍
        StaticText ‍
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be50be90ac466e3683d83_Run%20sophisticated%20retention%20experiments.svg'
    heading Run sophisticated retention experiments
    paragraph
        StaticText Run experiments with just a click of a button and automatically track the impact on retention, engagement, and lifetime value.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d071d3c0d2699cd3a_Automate%20successful%20experiments%20confidently%20.svg'
    heading Automate successful experiments confidently
    paragraph
        StaticText Detect when experiments deliver a significant impact across preferred metrics and turn them into automations.
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Learn how leading subscription media businesses manage retention with AI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9106eb8458af1274a_The%20Athletic.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9da5fa34bbadfa6ff_Borsen.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67608796495a13bdfd0986b5_newsquest.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087632020e76b1e089523_Daily%20mail.png'
    form Email Form
        LabelText
            StaticText First name
        textbox First name, required
        LabelText
            StaticText Last name
        textbox Last name, required
        LabelText
            StaticText Work email
        textbox Work email, required
        LabelText
            StaticText What brings you to Subsets?
        textbox What brings you to Subsets?
        button Request a demo
    contentinfo
        link, url='https://www.subsets.com/#'
            image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        StaticText Predict, experiment, automate.
        StaticText Company
        link Terms of service, url='https://www.subsets.com/terms-of-service'
        link Privacy policy, url='https://www.subsets.com/privacy-policy'
        StaticText © 2025 Subsets. All Rights Reserved.
        link, url='https://www.linkedin.com/company/subsets/'
            image
        link, url='https://www.ycombinator.com/companies/subsets'
            image

Reasoning for action: By clicking on the 'Product' link in the navigation bar, I am progressing towards viewing detailed information about the functionalities of the Subsets platform. This step is crucial because the subsequent content will provide insights on how the product can address the user's business needs, particularly in the context of improving their retention strategy.

Action: click(47) # Click on the 'Product' link in the navigation bar to explore the product offerings.

Change Description: After the action, the browser state changed by navigating to the 'Products' section of the Subsets website, as indicated by the updated URL ('https://www.subsets.com/#product') and the selection of the respective tab in the navigation bar, reflecting a new focus on the product offerings.

Screenshot before:Screenshot after:---

Step 2:

Url (before/after):

https://www.subsets.com/#product

https://www.subsets.com/#howitworks

Content (before/after): 

RootWebArea Subsets – AI-driven retention automation for subscription media., focused, url='https://www.subsets.com/#product'
    banner
        [43] link home, center=(470,1474), url='https://www.subsets.com/'
            image Subsets logo, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        navigation
Show more 
            [47] link Product, center=(804,1474), url='https://www.subsets.com/#product'
            [48] link How it works, center=(952,1474), url='https://www.subsets.com/#howitworks'
            [49] link Use cases, center=(1108,1474), url='https://www.subsets.com/#usecases'
        [55] link Login, center=(1326,1474), url='https://app.subsets.com/'
        [56] link Request a demo, center=(1437,1474), url='https://www.subsets.com/demo'
    banner
        link Subsets secures $1.65M to build the leading AI retention platform, url='https://techcrunch.com/2024/02/27/subsets-uses-explainable-ai-to-help-subscription-media-companies-reduce-customer-churn/'
            image
            image
        heading AI-driven retention experimentation 
and automation for subscription media
        paragraph
            StaticText Leverage AI to predict churn and uncover upsell opportunities. Easily run experiments and A/B tests. See the impact on retention and engagement, and seamlessly turn insights into automations. Designed for commercial teams – no coding required.
        link Request a demo, url='https://www.subsets.com/demo'
        StaticText Backed by
        image
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be993a0a101c421a85d73_Hero_bg-p-2000.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf63ea20f1c13395dce_Logo.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf655a81dce34c2b815_Logo-1.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf65ecdb5d5d70e3c50_image.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6230ab113ada1093c_Logo-2.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6cb90a47b18cb8e4e_Logo-3.png'
    heading Subsets is purpose-built for commercial teams to increase retention without requiring engineers
    paragraph
        StaticText Empowering commercial teams with AI-driven automation to streamline the entire retention workflow and turn successful experiments into scalable automations.
    tablist, orientation='horizontal'
        [113] tab Discover Discover AI-generated retention audiences that cover the full subscription lifecycle., center=(551,1845), inner_text=Discover
Discover AI-generated retention audiences that cover the full subscription lifecycle., selected=True
            image
        [119] tab Understand Understand the behavioural drivers leading to churn across the lifecycle stages., center=(824,1845), inner_text=Understand
Understand the behavioural drivers leading to churn across the lifecycle stages., selected=False
            image
        [125] tab Experiment Run A/B tests and analyze the impact on engagement and retention metrics automatically., center=(1096,1845), inner_text=Experiment
Run A/B tests and analyze the impact on engagement and retention metrics automatically., selected=False
            image
        [131] tab Automate Turn successful experiments into automations that optimize subscriber revenue streams., center=(1369,1845), inner_text=Automate
Turn successful experiments into automations that optimize subscriber revenue streams., selected=False
            image
    tabpanel Discover Discover AI-generated retention audiences that cover the full subscription lifecycle.
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676efce7058ff5f9a4e15e47_Discover.svg'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607d6f23774f82f31c2be0_dailymail.png'
    paragraph
        StaticText The depth and breadth of the results analysis we can generate from Subsets has been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607cabad6dd168a391aca0_Andy%20Wilson.png'
    StaticText Andy Wilson
    StaticText Head of Subscriber Retention @ Daily Mail
    heading Modeled around your data and workflow
    paragraph
        StaticText Subsets trains a unique machine learning model on top of your proprietary 1st party data, enabling you to activate the insights across your engagement channels.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607e6d0a6db098005aa5f2_mode%20data%20image-p-2000.png'
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Request a demo to see how Subsets empowers your commercial team with AI-driven retention automation
    link Request a demo, url='https://www.subsets.com/demo'
    heading Run experiments and turn impactful retention flows 
into automations using AI
    paragraph
        StaticText Enable commercial teams to drive experimentation culture, make confident decisions, and automate analysis across key metrics with an intuitive, user-friendly UI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d43015d2cbdd6997d_Find%20the%20most%20important%20audiences%20with%20AI.svg'
    heading Find the most important audiences with AI
    paragraph
        StaticText Use AI to find the most important retention audiences within your subscription base. Discover audiences with a simple click.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677bf3bc225b8e5a478d2124_Uncover%20contextual%20behavior.svg'
    heading Uncover contextual behavior
    paragraph
        StaticText Benefit from explainable AI to uncover the behavioral drivers behind every audience that drives the retention risk.
        StaticText ‍
        StaticText ‍
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be50be90ac466e3683d83_Run%20sophisticated%20retention%20experiments.svg'
    heading Run sophisticated retention experiments
    paragraph
        StaticText Run experiments with just a click of a button and automatically track the impact on retention, engagement, and lifetime value.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d071d3c0d2699cd3a_Automate%20successful%20experiments%20confidently%20.svg'
    heading Automate successful experiments confidently
    paragraph
        StaticText Detect when experiments deliver a significant impact across preferred metrics and turn them into automations.
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Learn how leading subscription media businesses manage retention with AI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9106eb8458af1274a_The%20Athletic.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9da5fa34bbadfa6ff_Borsen.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67608796495a13bdfd0986b5_newsquest.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087632020e76b1e089523_Daily%20mail.png'
    form Email Form
        LabelText
            StaticText First name
        textbox First name, required
        LabelText
            StaticText Last name
        textbox Last name, required
        LabelText
            StaticText Work email
        textbox Work email, required
        LabelText
            StaticText What brings you to Subsets?
        textbox What brings you to Subsets?
        button Request a demo
    contentinfo
        link, url='https://www.subsets.com/#'
            image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        StaticText Predict, experiment, automate.
        StaticText Company
        link Terms of service, url='https://www.subsets.com/terms-of-service'
        link Privacy policy, url='https://www.subsets.com/privacy-policy'
        StaticText © 2025 Subsets. All Rights Reserved.
        link, url='https://www.linkedin.com/company/subsets/'
            image
        link, url='https://www.ycombinator.com/companies/subsets'
            image

RootWebArea Subsets – AI-driven retention automation for subscription media., focused, url='https://www.subsets.com/#howitworks'
    banner
        [43] link home, center=(470,3011), url='https://www.subsets.com/'
            image Subsets logo, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        navigation
Show more 
            [47] link Product, center=(804,3011), url='https://www.subsets.com/#product'
            [48] link How it works, center=(952,3011), url='https://www.subsets.com/#howitworks'
            [49] link Use cases, center=(1108,3011), url='https://www.subsets.com/#usecases'
        [55] link Login, center=(1326,3011), url='https://app.subsets.com/'
        [56] link Request a demo, center=(1437,3011), url='https://www.subsets.com/demo'
    banner
        link Subsets secures $1.65M to build the leading AI retention platform, url='https://techcrunch.com/2024/02/27/subsets-uses-explainable-ai-to-help-subscription-media-companies-reduce-customer-churn/'
            image
            image
        heading AI-driven retention experimentation 
and automation for subscription media
        paragraph
            StaticText Leverage AI to predict churn and uncover upsell opportunities. Easily run experiments and A/B tests. See the impact on retention and engagement, and seamlessly turn insights into automations. Designed for commercial teams – no coding required.
        link Request a demo, url='https://www.subsets.com/demo'
        StaticText Backed by
        image
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be993a0a101c421a85d73_Hero_bg-p-2000.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf63ea20f1c13395dce_Logo.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf655a81dce34c2b815_Logo-1.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf65ecdb5d5d70e3c50_image.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6230ab113ada1093c_Logo-2.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6cb90a47b18cb8e4e_Logo-3.png'
    heading Subsets is purpose-built for commercial teams to increase retention without requiring engineers
    paragraph
        StaticText Empowering commercial teams with AI-driven automation to streamline the entire retention workflow and turn successful experiments into scalable automations.
    tablist, orientation='horizontal'
        tab Discover Discover AI-generated retention audiences that cover the full subscription lifecycle., selected=True
            image
        tab Understand Understand the behavioural drivers leading to churn across the lifecycle stages., selected=False
            image
        tab Experiment Run A/B tests and analyze the impact on engagement and retention metrics automatically., selected=False
            image
        tab Automate Turn successful experiments into automations that optimize subscriber revenue streams., selected=False
            image
    tabpanel Discover Discover AI-generated retention audiences that cover the full subscription lifecycle.
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676efce7058ff5f9a4e15e47_Discover.svg'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607d6f23774f82f31c2be0_dailymail.png'
    paragraph
        StaticText The depth and breadth of the results analysis we can generate from Subsets has been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607cabad6dd168a391aca0_Andy%20Wilson.png'
    StaticText Andy Wilson
    StaticText Head of Subscriber Retention @ Daily Mail
    heading Modeled around your data and workflow
    paragraph
        StaticText Subsets trains a unique machine learning model on top of your proprietary 1st party data, enabling you to activate the insights across your engagement channels.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607e6d0a6db098005aa5f2_mode%20data%20image-p-2000.png'
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Request a demo to see how Subsets empowers your commercial team with AI-driven retention automation
    link Request a demo, url='https://www.subsets.com/demo'
    heading Run experiments and turn impactful retention flows 
into automations using AI
    paragraph
        StaticText Enable commercial teams to drive experimentation culture, make confident decisions, and automate analysis across key metrics with an intuitive, user-friendly UI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d43015d2cbdd6997d_Find%20the%20most%20important%20audiences%20with%20AI.svg'
    heading Find the most important audiences with AI
    paragraph
        StaticText Use AI to find the most important retention audiences within your subscription base. Discover audiences with a simple click.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677bf3bc225b8e5a478d2124_Uncover%20contextual%20behavior.svg'
    heading Uncover contextual behavior
    paragraph
        StaticText Benefit from explainable AI to uncover the behavioral drivers behind every audience that drives the retention risk.
        StaticText ‍
        StaticText ‍
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be50be90ac466e3683d83_Run%20sophisticated%20retention%20experiments.svg'
    heading Run sophisticated retention experiments
    paragraph
        StaticText Run experiments with just a click of a button and automatically track the impact on retention, engagement, and lifetime value.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d071d3c0d2699cd3a_Automate%20successful%20experiments%20confidently%20.svg'
    heading Automate successful experiments confidently
    paragraph
        StaticText Detect when experiments deliver a significant impact across preferred metrics and turn them into automations.
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Learn how leading subscription media businesses manage retention with AI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9106eb8458af1274a_The%20Athletic.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9da5fa34bbadfa6ff_Borsen.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67608796495a13bdfd0986b5_newsquest.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087632020e76b1e089523_Daily%20mail.png'
    form Email Form
        LabelText
            StaticText First name
        textbox First name, required
        LabelText
            StaticText Last name
        textbox Last name, required
        LabelText
            StaticText Work email
        textbox Work email, required
        LabelText
            StaticText What brings you to Subsets?
        textbox What brings you to Subsets?
        button Request a demo
    contentinfo
        link, url='https://www.subsets.com/#'
            image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        StaticText Predict, experiment, automate.
        StaticText Company
        link Terms of service, url='https://www.subsets.com/terms-of-service'
        link Privacy policy, url='https://www.subsets.com/privacy-policy'
        StaticText © 2025 Subsets. All Rights Reserved.
        link, url='https://www.linkedin.com/company/subsets/'
            image
        link, url='https://www.ycombinator.com/companies/subsets'
            image

Reasoning for action: I clicked on the 'How it works' link because it is the next logical step in my goal to explore the functionality of the Subsets platform. By accessing this section, I can gather detailed information on how the platform operates, which is essential for understanding its practical applications for improving retention strategies in a business context. This directly aligns with the user's need to comprehend how Subsets can meet their specific business needs.

Action: click(48) # Click on the 'How it works' link to explore the functionality of the platform.

Change Description: The browser navigated to the 'How it works' section of the Subsets website, updating the URL to 'https://www.subsets.com/#howitworks' and modifying the layout of the main content, including the position of elements within the navigation and the displayed information about the platform's functionality.

Screenshot before:Screenshot after:---

Step 3:

Url (before/after):

https://www.subsets.com/#howitworks

https://www.subsets.com/#usecases

Content (before/after): 

RootWebArea Subsets – AI-driven retention automation for subscription media., focused, url='https://www.subsets.com/#howitworks'
    banner
        [43] link home, center=(470,3011), url='https://www.subsets.com/'
            image Subsets logo, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        navigation
Show more 
            [47] link Product, center=(804,3011), url='https://www.subsets.com/#product'
            [48] link How it works, center=(952,3011), url='https://www.subsets.com/#howitworks'
            [49] link Use cases, center=(1108,3011), url='https://www.subsets.com/#usecases'
        [55] link Login, center=(1326,3011), url='https://app.subsets.com/'
        [56] link Request a demo, center=(1437,3011), url='https://www.subsets.com/demo'
    banner
        link Subsets secures $1.65M to build the leading AI retention platform, url='https://techcrunch.com/2024/02/27/subsets-uses-explainable-ai-to-help-subscription-media-companies-reduce-customer-churn/'
            image
            image
        heading AI-driven retention experimentation 
and automation for subscription media
        paragraph
            StaticText Leverage AI to predict churn and uncover upsell opportunities. Easily run experiments and A/B tests. See the impact on retention and engagement, and seamlessly turn insights into automations. Designed for commercial teams – no coding required.
        link Request a demo, url='https://www.subsets.com/demo'
        StaticText Backed by
        image
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be993a0a101c421a85d73_Hero_bg-p-2000.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf63ea20f1c13395dce_Logo.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf655a81dce34c2b815_Logo-1.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf65ecdb5d5d70e3c50_image.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6230ab113ada1093c_Logo-2.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6cb90a47b18cb8e4e_Logo-3.png'
    heading Subsets is purpose-built for commercial teams to increase retention without requiring engineers
    paragraph
        StaticText Empowering commercial teams with AI-driven automation to streamline the entire retention workflow and turn successful experiments into scalable automations.
    tablist, orientation='horizontal'
        tab Discover Discover AI-generated retention audiences that cover the full subscription lifecycle., selected=True
            image
        tab Understand Understand the behavioural drivers leading to churn across the lifecycle stages., selected=False
            image
        tab Experiment Run A/B tests and analyze the impact on engagement and retention metrics automatically., selected=False
            image
        tab Automate Turn successful experiments into automations that optimize subscriber revenue streams., selected=False
            image
    tabpanel Discover Discover AI-generated retention audiences that cover the full subscription lifecycle.
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676efce7058ff5f9a4e15e47_Discover.svg'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607d6f23774f82f31c2be0_dailymail.png'
    paragraph
        StaticText The depth and breadth of the results analysis we can generate from Subsets has been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607cabad6dd168a391aca0_Andy%20Wilson.png'
    StaticText Andy Wilson
    StaticText Head of Subscriber Retention @ Daily Mail
    heading Modeled around your data and workflow
    paragraph
        StaticText Subsets trains a unique machine learning model on top of your proprietary 1st party data, enabling you to activate the insights across your engagement channels.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607e6d0a6db098005aa5f2_mode%20data%20image-p-2000.png'
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Request a demo to see how Subsets empowers your commercial team with AI-driven retention automation
    link Request a demo, url='https://www.subsets.com/demo'
    heading Run experiments and turn impactful retention flows 
into automations using AI
    paragraph
        StaticText Enable commercial teams to drive experimentation culture, make confident decisions, and automate analysis across key metrics with an intuitive, user-friendly UI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d43015d2cbdd6997d_Find%20the%20most%20important%20audiences%20with%20AI.svg'
    heading Find the most important audiences with AI
    paragraph
        StaticText Use AI to find the most important retention audiences within your subscription base. Discover audiences with a simple click.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677bf3bc225b8e5a478d2124_Uncover%20contextual%20behavior.svg'
    heading Uncover contextual behavior
    paragraph
        StaticText Benefit from explainable AI to uncover the behavioral drivers behind every audience that drives the retention risk.
        StaticText ‍
        StaticText ‍
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be50be90ac466e3683d83_Run%20sophisticated%20retention%20experiments.svg'
    heading Run sophisticated retention experiments
    paragraph
        StaticText Run experiments with just a click of a button and automatically track the impact on retention, engagement, and lifetime value.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d071d3c0d2699cd3a_Automate%20successful%20experiments%20confidently%20.svg'
    heading Automate successful experiments confidently
    paragraph
        StaticText Detect when experiments deliver a significant impact across preferred metrics and turn them into automations.
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Learn how leading subscription media businesses manage retention with AI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9106eb8458af1274a_The%20Athletic.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9da5fa34bbadfa6ff_Borsen.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67608796495a13bdfd0986b5_newsquest.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087632020e76b1e089523_Daily%20mail.png'
    form Email Form
        LabelText
            StaticText First name
        textbox First name, required
        LabelText
            StaticText Last name
        textbox Last name, required
        LabelText
            StaticText Work email
        textbox Work email, required
        LabelText
            StaticText What brings you to Subsets?
        textbox What brings you to Subsets?
        button Request a demo
    contentinfo
        link, url='https://www.subsets.com/#'
            image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        StaticText Predict, experiment, automate.
        StaticText Company
        link Terms of service, url='https://www.subsets.com/terms-of-service'
        link Privacy policy, url='https://www.subsets.com/privacy-policy'
        StaticText © 2025 Subsets. All Rights Reserved.
        link, url='https://www.linkedin.com/company/subsets/'
            image
        link, url='https://www.ycombinator.com/companies/subsets'
            image

RootWebArea Subsets – AI-driven retention automation for subscription media., focused, url='https://www.subsets.com/#usecases'
    banner
        [43] link home, center=(470,4232), url='https://www.subsets.com/'
            image Subsets logo, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        navigation
Show more 
            [47] link Product, center=(804,4232), url='https://www.subsets.com/#product'
            [48] link How it works, center=(952,4232), url='https://www.subsets.com/#howitworks'
            [49] link Use cases, center=(1108,4232), url='https://www.subsets.com/#usecases'
        [55] link Login, center=(1326,4232), url='https://app.subsets.com/'
        [56] link Request a demo, center=(1437,4232), url='https://www.subsets.com/demo'
    banner
        link Subsets secures $1.65M to build the leading AI retention platform, url='https://techcrunch.com/2024/02/27/subsets-uses-explainable-ai-to-help-subscription-media-companies-reduce-customer-churn/'
            image
            image
        heading AI-driven retention experimentation 
and automation for subscription media
        paragraph
            StaticText Leverage AI to predict churn and uncover upsell opportunities. Easily run experiments and A/B tests. See the impact on retention and engagement, and seamlessly turn insights into automations. Designed for commercial teams – no coding required.
        link Request a demo, url='https://www.subsets.com/demo'
        StaticText Backed by
        image
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be993a0a101c421a85d73_Hero_bg-p-2000.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf63ea20f1c13395dce_Logo.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf655a81dce34c2b815_Logo-1.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf65ecdb5d5d70e3c50_image.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6230ab113ada1093c_Logo-2.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67606cf6cb90a47b18cb8e4e_Logo-3.png'
    heading Subsets is purpose-built for commercial teams to increase retention without requiring engineers
    paragraph
        StaticText Empowering commercial teams with AI-driven automation to streamline the entire retention workflow and turn successful experiments into scalable automations.
    tablist, orientation='horizontal'
        tab Discover Discover AI-generated retention audiences that cover the full subscription lifecycle., selected=True
            image
        tab Understand Understand the behavioural drivers leading to churn across the lifecycle stages., selected=False
            image
        tab Experiment Run A/B tests and analyze the impact on engagement and retention metrics automatically., selected=False
            image
        tab Automate Turn successful experiments into automations that optimize subscriber revenue streams., selected=False
            image
    tabpanel Discover Discover AI-generated retention audiences that cover the full subscription lifecycle.
        image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676efce7058ff5f9a4e15e47_Discover.svg'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607d6f23774f82f31c2be0_dailymail.png'
    paragraph
        StaticText The depth and breadth of the results analysis we can generate from Subsets has been invaluable. We are aiming to turn validated experiments into 'always on' and let Subsets select subscribers for targeting and trigger the campaigns.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607cabad6dd168a391aca0_Andy%20Wilson.png'
    StaticText Andy Wilson
    StaticText Head of Subscriber Retention @ Daily Mail
    heading Modeled around your data and workflow
    paragraph
        StaticText Subsets trains a unique machine learning model on top of your proprietary 1st party data, enabling you to activate the insights across your engagement channels.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67607e6d0a6db098005aa5f2_mode%20data%20image-p-2000.png'
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Request a demo to see how Subsets empowers your commercial team with AI-driven retention automation
    link Request a demo, url='https://www.subsets.com/demo'
    heading Run experiments and turn impactful retention flows 
into automations using AI
    paragraph
        StaticText Enable commercial teams to drive experimentation culture, make confident decisions, and automate analysis across key metrics with an intuitive, user-friendly UI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d43015d2cbdd6997d_Find%20the%20most%20important%20audiences%20with%20AI.svg'
    heading Find the most important audiences with AI
    paragraph
        StaticText Use AI to find the most important retention audiences within your subscription base. Discover audiences with a simple click.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677bf3bc225b8e5a478d2124_Uncover%20contextual%20behavior.svg'
    heading Uncover contextual behavior
    paragraph
        StaticText Benefit from explainable AI to uncover the behavioral drivers behind every audience that drives the retention risk.
        StaticText ‍
        StaticText ‍
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/677be50be90ac466e3683d83_Run%20sophisticated%20retention%20experiments.svg'
    heading Run sophisticated retention experiments
    paragraph
        StaticText Run experiments with just a click of a button and automatically track the impact on retention, engagement, and lifetime value.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676f5f2d071d3c0d2699cd3a_Automate%20successful%20experiments%20confidently%20.svg'
    heading Automate successful experiments confidently
    paragraph
        StaticText Detect when experiments deliver a significant impact across preferred metrics and turn them into automations.
    heading Grow revenue from your existing subscribers
    paragraph
        StaticText Learn how leading subscription media businesses manage retention with AI.
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9106eb8458af1274a_The%20Athletic.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087a9da5fa34bbadfa6ff_Borsen.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/67608796495a13bdfd0986b5_newsquest.png'
    image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676087632020e76b1e089523_Daily%20mail.png'
    form Email Form
        LabelText
            StaticText First name
        textbox First name, required
        LabelText
            StaticText Last name
        textbox Last name, required
        LabelText
            StaticText Work email
        textbox Work email, required
        LabelText
            StaticText What brings you to Subsets?
        textbox What brings you to Subsets?
        button Request a demo
    contentinfo
        link, url='https://www.subsets.com/#'
            image, url='https://cdn.prod.website-files.com/64b30317605b77f6259aa80f/676077af9d951f6784204366_logo.svg'
        StaticText Predict, experiment, automate.
        StaticText Company
        link Terms of service, url='https://www.subsets.com/terms-of-service'
        link Privacy policy, url='https://www.subsets.com/privacy-policy'
        StaticText © 2025 Subsets. All Rights Reserved.
        link, url='https://www.linkedin.com/company/subsets/'
            image
        link, url='https://www.ycombinator.com/companies/subsets'
            image

Reasoning for action: I recognized that the user wants to understand the functionalities and practical applications of the Subsets platform to consider it for their retention strategy. The 'Use cases' link provides targeted insights into how other businesses have successfully utilized the platform. By clicking this link, I am directly addressing the user's goal to learn about practical applications, which will help them assess whether Subsets is suitable for improving their retention strategy.

Action: click(49) # Click on the 'Use cases' link to explore practical applications of the platform.

Change Description: The browser navigated to the 'Use cases' section of the Subsets website after clicking the corresponding link, updating the URL to 'https://www.subsets.com/#usecases' and changing the focus of the displayed content to practical applications of the platform.

Screenshot before:Screenshot after:---