Task
View Best Comments on Blog Post
As a marketing professional, I view insightful comments on the blog post, so that I can gain different perspectives and enhance my understanding of the topic discussed.
Success definition: Given I am on the blog post titled 'The Multi-Agent Framework that holds together 350M in Ad Spend!' When I click on the 'best' button to view the best comments Then I should see the top-rated comments displayed, along with updated navigation buttons showing 'best' as selected.
Trajectory
Step 1:
Url (before/after):
https://www.getcrux.ai/
https://www.getcrux.ai/blogs
Content (before/after):
RootWebArea GetCrux - AI Agents for Performance Marketing, focused, url='https://www.getcrux.ai/'
[48] link Introducing Watcher: AI-powered Keyword Analysis ↗︎, center=(960,19), url='https://www.getcrux.ai/blog/how-getcrux-saved-1-1m-in-google-search-ads-wastage-for-a-us-fintech-giant'
banner
[57] link home, center=(110,78), url='https://www.getcrux.ai/'
image
Show more
[62] link Features, center=(656,78), url='https://www.getcrux.ai/#tab-1'
[64] link Insights, center=(775,78), url='https://www.getcrux.ai/blogs'
[66] link Case Studies, center=(911,78), url='https://www.getcrux.ai/case-studies'
[68] link Careers, center=(1047,78), url='https://www.ycombinator.com/companies/getcrux/jobs'
[71] link Team, center=(1152,78), url='https://www.getcrux.ai/about'
[73] link Pricing, center=(1254,78), url='https://www.getcrux.ai/pricing'
[77] link Schedule Demo, center=(1801,78), url='https://calendly.com/atharva-getcrux/30min'
banner
link home, url='https://www.getcrux.ai/'
image
link Features, url='https://www.getcrux.ai/#tab-1'
link Insights, url='https://www.getcrux.ai/blogs'
link Careers, url='https://www.ycombinator.com/companies/getcrux'
link Team, url='https://www.getcrux.ai/about'
link Pricing, url='https://www.getcrux.ai/pricing'
link Schedule Demo, url='https://calendly.com/atharva-getcrux/30min?month=2024-10'
main
[116] link Announcement: $2.6M Seed Round, center=(960,228), inner_text=Announcement:
$2.6M Seed Round, url='https://www.getcrux.ai/blog/seed-round-announcement'
image
image
StaticText Backed by
image
heading AI Agents
heading for Performance Marketing
paragraph
StaticText Automate the repetitive tasks on your team with specialised AI agents for creative & keyword analysis
[131] link Schedule Demo, center=(960,597), url='https://calendly.com/atharva-getcrux/30min'
image crux-hero-thumbnail, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675947a275c9d96a3c942090_Change%20Tone-p-1600.png'
[139] link open lightbox, center=(960,1012), hasPopup='dialog', url='https://www.getcrux.ai/#'
image
[145] link Launch, center=(121,140), url='https://www.ycombinator.com/launches/M1O-getcrux-ai-copilot-for-performance-marketing'
image Launch, url='https://www.ycombinator.com/launches/M1O-getcrux-ai-copilot-for-performance-marketing/upvote_embed.svg/'
image BG Grids hero, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/65a15ff34f2dc4ded14b40e1_BG%20Grids%20hero.svg'
StaticText Partners
heading Automated marketing workflows for the best brands & agencies
link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
image Slide 9, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67516222a60470f2106dc1cc_ea1c3d9c-5520-42de-b54f-d8dc68cf0161.png'
link Slide 10, url='https://www.skydo.com/'
image Slide 10, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/6751607830f298e3404cbc5c_0f614c32-3749-42d9-8fa1-69260568d679.png'
link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
image Slide 12, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167aee3cbd61cdeabf244_b1e7f0e3-8003-480e-a926-545daa8c9071.png'
link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
image Slide 9, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67516222a60470f2106dc1cc_ea1c3d9c-5520-42de-b54f-d8dc68cf0161.png'
link Slide 10, url='https://www.skydo.com/'
image Slide 10, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/6751607830f298e3404cbc5c_0f614c32-3749-42d9-8fa1-69260568d679.png'
link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
image Slide 12, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167aee3cbd61cdeabf244_b1e7f0e3-8003-480e-a926-545daa8c9071.png'
link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
image Slide 9, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67516222a60470f2106dc1cc_ea1c3d9c-5520-42de-b54f-d8dc68cf0161.png'
link Slide 10, url='https://www.skydo.com/'
image Slide 10, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/6751607830f298e3404cbc5c_0f614c32-3749-42d9-8fa1-69260568d679.png'
link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
image Slide 12, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167aee3cbd61cdeabf244_b1e7f0e3-8003-480e-a926-545daa8c9071.png'
link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
image Slide 9, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67516222a60470f2106dc1cc_ea1c3d9c-5520-42de-b54f-d8dc68cf0161.png'
link Slide 10, url='https://www.skydo.com/'
image Slide 10, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/6751607830f298e3404cbc5c_0f614c32-3749-42d9-8fa1-69260568d679.png'
link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
image Slide 12, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167aee3cbd61cdeabf244_b1e7f0e3-8003-480e-a926-545daa8c9071.png'
link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
image Slide 9, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67516222a60470f2106dc1cc_ea1c3d9c-5520-42de-b54f-d8dc68cf0161.png'
link Slide 10, url='https://www.skydo.com/'
image Slide 10, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/6751607830f298e3404cbc5c_0f614c32-3749-42d9-8fa1-69260568d679.png'
link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
image Slide 12, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167aee3cbd61cdeabf244_b1e7f0e3-8003-480e-a926-545daa8c9071.png'
link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
image Slide 9, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67516222a60470f2106dc1cc_ea1c3d9c-5520-42de-b54f-d8dc68cf0161.png'
link Slide 10, url='https://www.skydo.com/'
image Slide 10, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/6751607830f298e3404cbc5c_0f614c32-3749-42d9-8fa1-69260568d679.png'
link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
image Slide 12, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167aee3cbd61cdeabf244_b1e7f0e3-8003-480e-a926-545daa8c9071.png'
link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
image Slide 9, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67516222a60470f2106dc1cc_ea1c3d9c-5520-42de-b54f-d8dc68cf0161.png'
link Slide 10, url='https://www.skydo.com/'
image Slide 10, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/6751607830f298e3404cbc5c_0f614c32-3749-42d9-8fa1-69260568d679.png'
link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
image Slide 12, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167aee3cbd61cdeabf244_b1e7f0e3-8003-480e-a926-545daa8c9071.png'
link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
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link Slide 10, url='https://www.skydo.com/'
image Slide 10, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/6751607830f298e3404cbc5c_0f614c32-3749-42d9-8fa1-69260568d679.png'
link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
image Slide 12, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167aee3cbd61cdeabf244_b1e7f0e3-8003-480e-a926-545daa8c9071.png'
link Slide 1, url='https://www.channelfactory.com/'
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link Slide 2, url='https://alleygroup.co/'
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link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
image Slide 9, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67516222a60470f2106dc1cc_ea1c3d9c-5520-42de-b54f-d8dc68cf0161.png'
link Slide 10, url='https://www.skydo.com/'
image Slide 10, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/6751607830f298e3404cbc5c_0f614c32-3749-42d9-8fa1-69260568d679.png'
link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
image Slide 12, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167aee3cbd61cdeabf244_b1e7f0e3-8003-480e-a926-545daa8c9071.png'
link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
image Slide 4, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67529db61d170e8f6f4083b3_8ce6e72c-98df-4a4c-a5b9-e2205af031a6.png'
link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
image Slide 7, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675161d2d0e4f17c969ed34c_f8e8bb0d-33a4-4198-9a22-4d7ae0b133e7.png'
link Slide 9, url='https://www.landeed.com/'
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link Slide 10, url='https://www.skydo.com/'
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link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
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link Slide 1, url='https://www.channelfactory.com/'
image Slide 1, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675170d7b9bbc27e73dff59f_04e1ae22-074b-4b6e-8ab1-006903aba626.png'
link Slide 2, url='https://alleygroup.co/'
image Slide 2, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/67515e49999c7834c68be8a8_alley%20black.png'
link Slide 3, url='https://www.iquanti.com/'
image Slide 3, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a9fba4e0ae0bee1f66_iquanti.png'
link Slide 4, url='https://www.pinterest.com/'
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link Slide 5, url='https://www.coca-colacompany.com/'
image Slide 5, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a958d107ebd61b6780_coco.png'
link Slide 6, url='https://www.electrolux.in/'
image Slide 6, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675158a969bf480673affcd4_electrolux.png'
link Slide 7, url='https://www.invisalign.in/'
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link Slide 9, url='https://www.landeed.com/'
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link Slide 10, url='https://www.skydo.com/'
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link Slide 11, url='https://www.curated.com/'
image Slide 11, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/675167ae97cce45e1be34f4d_curated-logo.svg'
link Slide 12, url='https://rendernet.ai/'
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link Read Case Studies, url='https://www.getcrux.ai/blog/getcrux-helped-in-saving-18k-month'
StaticText Problem
heading Wondering why performance has flatlined?
paragraph
StaticText Exceptional performance needs exceptional experimentation.
StaticText If your team does everything manually, they hardly have any time left for stuff that matters!
image, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/66cf146e582ce0e191a7b4fa_Frame%2037.avif'
StaticText Reporting & Answering Ad-hoc
StaticText Questions
StaticText
image Table Metrics, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/66cda3dbab000f7c9dd70958_Frame%2044.avif'
StaticText Switching Context across Accounts
image, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/66cda3dbc48984919803d5c5_Frame%2041.avif'
StaticText Juggling Multiple Platforms
image, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/66cda3db4bc6ade38adeed68_Frame%2046.avif'
StaticText Debugging Technical Issues
image, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/66cda3db175c53df7e869f38_Frame%2045.avif'
StaticText Tracking Budget Pacing
StaticText Meet GetCrux
heading Automate 80% of your marketing with AI agents
paragraph
StaticText Whether it is reducing ad spend wastage or figuring out which videos work, let AI agents do the job while you focus on new experiments
tablist, orientation='horizontal'
tab Optimize, selected=True
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tab Report, selected=False
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tab Plan, selected=False
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tabpanel Optimize
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tab Pre-emptive alerts Get notified when your ads don’t perform
as expected, selected=True
image
tab Automated Drill-down Get to the root cause of every issue before
its too late, selected=False
image
tab Identify Hidden Opportunities Get ahead of the curve by uncovering patterns
before they form, selected=False
image
tabpanel Pre-emptive alerts Get notified when your ads don’t perform
as expected
image Threat List, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/66cec7668a7a51285794dbca_Image%201.avif'
StaticText Use Cases
heading Answers to all your questions are now less than a minute away
tablist, orientation='horizontal'
tab Ad Strategy & Execution Making sure the media plan is executed to perferction, selected=True
image
tab Reporting & Analytics Translating performance into larger impact for the organization, selected=False
image
tab Planning at the CXO-level Making sure the media plan is aligned with larger organization goals, selected=False
image
tabpanel Ad Strategy & Execution Making sure the media plan is executed to perferction
image Threat List, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/66d56ae4f1639484ad949401_Q%26A_1-p-800.avif'
heading Featured on
link economic-times, url='https://economictimes.indiatimes.com/tech/funding/y-combinator-backed-ai-startup-crux-raises-2-6-million-in-funding/articleshow/107543317.cms?from=mdr'
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link techcrunch, url='https://techcrunch.com/2024/02/08/crux-is-building-genai-powered-business-intelligence-tools/'
image techcrunch, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/65cf0de181bbdecb09f7ae23_image%202544-p-500.png'
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image economic-times, url='https://cdn.prod.website-files.com/65783e649367bc55fecaea2d/66cda882ab000f7c9ddb6e4e_images.avif'
StaticText Blogs
heading Latest blog posts
list
listitem
link For Tech Leaders The Multi-Agent Framework that holds together $350M+ in Ad Spend! AI agents struggle with massive datasets, missing or misusing data. Solution? A Multi-Agent Framework: fetch only what’s essential, step by step. author-avatar Prabhat Singh December 19, 2024, url='https://www.getcrux.ai/blog/the-multi-agent-framework-that-holds-together-350m-in-ad-spend'
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6763d4946c6efef982b7f261_rag-p-500.png'
StaticText For Tech Leaders
StaticText The Multi-Agent Framework that holds together $350M+ in Ad Spend!
image
paragraph
StaticText AI agents struggle with massive datasets, missing or misusing data. Solution? A Multi-Agent Framework: fetch only what’s essential, step by step.
image author-avatar, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText December 19, 2024
listitem
link For Agencies Snapshot - AI Powered Reporting Marketing teams waste countless hours on manual reporting despite modern technology. GetCrux introduces AI-powered reporting to solve this $500K/year problem for businesses. author-avatar Himank Jain December 6, 2024, url='https://www.getcrux.ai/blog/snapshot---the-fastest-insights-reporting-tool-for-performance-marketers'
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6752d44e64f22525ef57afc4_snapshot-p-500.png'
StaticText For Agencies
StaticText Snapshot - AI Powered Reporting
image
paragraph
StaticText Marketing teams waste countless hours on manual reporting despite modern technology. GetCrux introduces AI-powered reporting to solve this $500K/year problem for businesses.
image author-avatar, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6736f92ccfceccf8e53d5e47_IMG_4142-p-500.jpg'
StaticText Himank Jain
StaticText December 6, 2024
listitem
link For Marketers How AI helped Klarna save 37% of marketing costs! Discover how Klarna saved $30M in marketing costs using AI, transforming their content creation, customer support, and budget allocation while scaling operations globally. author-avatar Atharva Padhye December 4, 2024, url='https://www.getcrux.ai/blog/how-ai-helped-klarna-save-37-of-marketing-costs'
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/67502b96a4edd974853ec949_klarna-p-500.png'
StaticText For Marketers
StaticText How AI helped Klarna save 37% of marketing costs!
image
paragraph
StaticText Discover how Klarna saved $30M in marketing costs using AI, transforming their content creation, customer support, and budget allocation while scaling operations globally.
image author-avatar, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText December 4, 2024
link View all posts, url='https://www.getcrux.ai/blogs'
StaticText FAQs
heading We're here to answer all your questions.
list
listitem
StaticText Can getcrux's output be trusted to take actions?
image
paragraph
StaticText Absolutely. We have put all the checks in place to make sure you only get accurate information. getcrux is being reliably used by some of the largest performance marketing teams across the world for ad accounts with 7-8 figure spends. That said, it is early days for LLMs and if you do notice an error, please bring it to us.
listitem
StaticText How can I start using getcrux?
image
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StaticText Our starter plan lets you start a 30-day free trial instantly. You can either ask questions on a demo account or connect your own ad account from Google Ads or Meta Ads. In case you are stuck, feel free to reach out to us on support, refer to the product docs or schedule an onboarding call from the website.
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StaticText Is it safe to connect my ad accounts to getcrux?
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StaticText We understand that privacy is an utmost concern when you're handling confidential ad performance data. Rest assured, getcrux is SOC-2 compliant, uses only trusted LLM providers and never stores any of your data without permission. You can opt to remove your account at any time.
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StaticText How does pricing work?
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StaticText Our starter plan lets you connect 1 ad account from Google and Meta for free and ask upto 100 questions. To upgrade your plan, refer to the pricing section. We realize that each team is unique so we prefer to custom design a plan that works for you and your team.
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heading Never fall short of performance targets
paragraph
StaticText Getcrux does the heavlifting to bring you insights that keep you ahead
link Schedule Demo, url='https://calendly.com/atharva-getcrux/30min'
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link, url='https://www.getcrux.ai/'
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StaticText AI Agents for Performance Marketing
StaticText Backed by
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StaticText Trusted by
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StaticText Company
link Careers, url='https://soft-kilometer-20c.notion.site/Job-Board-Crux-YC-W24-d28060539085494e8ac1537f91a5f329'
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link Team, url='https://www.getcrux.ai/about'
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link Blog, url='https://www.getcrux.ai/blogs'
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link Help center, url='https://intercom.help/getcrux/en/collections/10397861-help-centre'
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[62] link Insights, center=(775,40), url='https://www.getcrux.ai/blogs'
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[145] link Post Thumbnail For Tech Leaders The Multi-Agent Framework that holds together $350M+ in Ad Spend! AI agents struggle with massive datasets, missing or misusing data. Solution? A Multi-Agent Framework: fetch only what’s essential, step by step. Prabhat Singh December 19, 2024, center=(544,609), inner_text=For Tech Leaders
The Multi-Agent Framework that holds together $350M+ in Ad Spend!
AI agents struggle with massive datasets, missing or misusing data. Solution? A Multi-Agent Framework: fetch only what’s essential, step by step.
Prabhat Singh
December 19, 2024, url='https://www.getcrux.ai/blog/the-multi-agent-framework-that-holds-together-350m-in-ad-spend'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6763d4946c6efef982b7f261_rag-p-800.png'
StaticText For Tech Leaders
StaticText The Multi-Agent Framework that holds together $350M+ in Ad Spend!
image
paragraph
StaticText AI agents struggle with massive datasets, missing or misusing data. Solution? A Multi-Agent Framework: fetch only what’s essential, step by step.
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText December 19, 2024
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[162] link Post Thumbnail For Agencies Snapshot - AI Powered Reporting Marketing teams waste countless hours on manual reporting despite modern technology. GetCrux introduces AI-powered reporting to solve this $500K/year problem for businesses. Himank Jain December 6, 2024, center=(960,609), inner_text=For Agencies
Snapshot - AI Powered Reporting
Marketing teams waste countless hours on manual reporting despite modern technology. GetCrux introduces AI-powered reporting to solve this $500K/year problem for businesses.
Himank Jain
December 6, 2024, url='https://www.getcrux.ai/blog/snapshot---the-fastest-insights-reporting-tool-for-performance-marketers'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6752d44e64f22525ef57afc4_snapshot-p-800.png'
StaticText For Agencies
StaticText Snapshot - AI Powered Reporting
image
paragraph
StaticText Marketing teams waste countless hours on manual reporting despite modern technology. GetCrux introduces AI-powered reporting to solve this $500K/year problem for businesses.
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6736f92ccfceccf8e53d5e47_IMG_4142-p-500.jpg'
StaticText Himank Jain
StaticText December 6, 2024
listitem
[179] link Post Thumbnail For Agencies How $100M+ Leaders Use AI to Hit Milestones? Ever wondered how big guns of marketing world are using AI to beat competition? They found the formula to leverage AI in the marketing field. What is it? Read the full blog to know! Atharva Padhye November 27, 2024, center=(1376,609), inner_text=For Agencies
How $100M+ Leaders Use AI to Hit Milestones?
Ever wondered how big guns of marketing world are using AI to beat competition? They found the formula to leverage AI in the marketing field. What is it? Read the full blog to know!
Atharva Padhye
November 27, 2024, url='https://www.getcrux.ai/blog/how-100m-leaders-use-ai-to-hit-milestones'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6707b957195519594effbd4e_CS2-p-800.png'
StaticText For Agencies
StaticText How $100M+ Leaders Use AI to Hit Milestones?
image
paragraph
StaticText Ever wondered how big guns of marketing world are using AI to beat competition? They found the formula to leverage AI in the marketing field. What is it? Read the full blog to know!
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText November 27, 2024
listitem
link Post Thumbnail For Marketers How AI helped Klarna save 37% of marketing costs! Discover how Klarna saved $30M in marketing costs using AI, transforming their content creation, customer support, and budget allocation while scaling operations globally. Atharva Padhye December 4, 2024, url='https://www.getcrux.ai/blog/how-ai-helped-klarna-save-37-of-marketing-costs'
[198] image Post Thumbnail, center=(544,1057), url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/67502b96a4edd974853ec949_klarna-p-800.png'
StaticText For Marketers
StaticText How AI helped Klarna save 37% of marketing costs!
image
paragraph
StaticText Discover how Klarna saved $30M in marketing costs using AI, transforming their content creation, customer support, and budget allocation while scaling operations globally.
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText December 4, 2024
listitem
link Post Thumbnail For Tech Leaders Is CSV format better than JSON for sending data to LLMs? Read the results about one of the experiments being conducted at GetCrux on optimising approach of sending data to LLMs for answers. Prabhat Singh November 28, 2024, url='https://www.getcrux.ai/blog/experiment-data-formats---json-vs-csv'
[215] image Post Thumbnail, center=(960,1057), url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/673311f82164ac1b38883ab7_CS2%20(2)-p-800.png'
StaticText For Tech Leaders
StaticText Is CSV format better than JSON for sending data to LLMs?
image
paragraph
StaticText Read the results about one of the experiments being conducted at GetCrux on optimising approach of sending data to LLMs for answers.
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText November 28, 2024
listitem
link Post Thumbnail For Tech Leaders Is Text-to-SQL dead? The Past, Present, and Future of AI-powered Analytics LLMs bridge non-technical users and data, empowering independent decision-making. Read our blog for more! Prabhat Singh November 28, 2024, url='https://www.getcrux.ai/blog/is-text-to-sql-dead-the-past-present-and-future-of-ai-powered-analytics'
[232] image Post Thumbnail, center=(1376,1057), url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6756c51c50964163da4be689_dead-p-800.png'
StaticText For Tech Leaders
StaticText Is Text-to-SQL dead? The Past, Present, and Future of AI-powered Analytics
image
paragraph
StaticText LLMs bridge non-technical users and data, empowering independent decision-making. Read our blog for more!
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText November 28, 2024
listitem
link Post Thumbnail For Marketers AI breathes new life into stagnant performance marketing agencies. Agencies struggle to scale due to inefficiencies; this blog explores hidden growth barriers and solutions for sustainable success. Atharva Padhye November 28, 2024, url='https://www.getcrux.ai/blog/ai-breathes-new-life-into-stagnant-marketing-agencies'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6756c59b470a41c2c25354bc_breathe-p-800.png'
StaticText For Marketers
StaticText AI breathes new life into stagnant performance marketing agencies.
image
paragraph
StaticText Agencies struggle to scale due to inefficiencies; this blog explores hidden growth barriers and solutions for sustainable success.
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText November 28, 2024
listitem
link Post Thumbnail For Tech Leaders The Era of Generative AI Copilots Uncovering the motivation and vision of tech leaders towards AI Copilots Atharva Padhye November 29, 2024, url='https://www.getcrux.ai/blog/the-era-of-ai-copilots'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6756c5f0be9cf50913c85ace_erasco-p-800.png'
StaticText For Tech Leaders
StaticText The Era of Generative AI Copilots
image
paragraph
StaticText Uncovering the motivation and vision of tech leaders towards AI Copilots
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText November 29, 2024
listitem
link Post Thumbnail For Tech Leaders The Secret to GetCrux's Accuracy Introducing the Clarification Agent with highest accuracy Prabhat Singh November 29, 2024, url='https://www.getcrux.ai/blog/the-secret-to-crux-accuracy'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6756c694e852cd4c82ccba68_secretmc-p-800.png'
StaticText For Tech Leaders
StaticText The Secret to GetCrux's Accuracy
image
paragraph
StaticText Introducing the Clarification Agent with highest accuracy
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText November 29, 2024
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[411] button Open Intercom Messenger, center=(1876,1036)
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Reasoning for action: By clicking on the Insights link, I am now taken to a section dedicated to blog posts and articles. This is a necessary step to find the specific blog post titled 'The Multi-Agent Framework that holds together 350M in Ad Spend!' and subsequently explore the comments related to that post. Accessing insightful comments is critical for the user to gain diverse perspectives and enhance their understanding of the blog topics.
Action: click('64') # Click on the Insights link to explore blog posts and articles.
Change Description: After clicking the 'Insights' link, the browser navigated to the 'Get Crux Blogs' page at 'https://www.getcrux.ai/blogs', updating the main content area to display a list of blog posts with article summaries organized by categories for marketers, agencies, and tech leaders.
Screenshot before:Screenshot after:---
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[71] link Pricing, center=(1254,40), url='https://www.getcrux.ai/pricing'
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[145] link Post Thumbnail For Tech Leaders The Multi-Agent Framework that holds together $350M+ in Ad Spend! AI agents struggle with massive datasets, missing or misusing data. Solution? A Multi-Agent Framework: fetch only what’s essential, step by step. Prabhat Singh December 19, 2024, center=(544,609), inner_text=For Tech Leaders
The Multi-Agent Framework that holds together $350M+ in Ad Spend!
AI agents struggle with massive datasets, missing or misusing data. Solution? A Multi-Agent Framework: fetch only what’s essential, step by step.
Prabhat Singh
December 19, 2024, url='https://www.getcrux.ai/blog/the-multi-agent-framework-that-holds-together-350m-in-ad-spend'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6763d4946c6efef982b7f261_rag-p-800.png'
StaticText For Tech Leaders
StaticText The Multi-Agent Framework that holds together $350M+ in Ad Spend!
image
paragraph
StaticText AI agents struggle with massive datasets, missing or misusing data. Solution? A Multi-Agent Framework: fetch only what’s essential, step by step.
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText December 19, 2024
listitem
[162] link Post Thumbnail For Agencies Snapshot - AI Powered Reporting Marketing teams waste countless hours on manual reporting despite modern technology. GetCrux introduces AI-powered reporting to solve this $500K/year problem for businesses. Himank Jain December 6, 2024, center=(960,609), inner_text=For Agencies
Snapshot - AI Powered Reporting
Marketing teams waste countless hours on manual reporting despite modern technology. GetCrux introduces AI-powered reporting to solve this $500K/year problem for businesses.
Himank Jain
December 6, 2024, url='https://www.getcrux.ai/blog/snapshot---the-fastest-insights-reporting-tool-for-performance-marketers'
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image
paragraph
StaticText Marketing teams waste countless hours on manual reporting despite modern technology. GetCrux introduces AI-powered reporting to solve this $500K/year problem for businesses.
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StaticText Himank Jain
StaticText December 6, 2024
listitem
[179] link Post Thumbnail For Agencies How $100M+ Leaders Use AI to Hit Milestones? Ever wondered how big guns of marketing world are using AI to beat competition? They found the formula to leverage AI in the marketing field. What is it? Read the full blog to know! Atharva Padhye November 27, 2024, center=(1376,609), inner_text=For Agencies
How $100M+ Leaders Use AI to Hit Milestones?
Ever wondered how big guns of marketing world are using AI to beat competition? They found the formula to leverage AI in the marketing field. What is it? Read the full blog to know!
Atharva Padhye
November 27, 2024, url='https://www.getcrux.ai/blog/how-100m-leaders-use-ai-to-hit-milestones'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6707b957195519594effbd4e_CS2-p-800.png'
StaticText For Agencies
StaticText How $100M+ Leaders Use AI to Hit Milestones?
image
paragraph
StaticText Ever wondered how big guns of marketing world are using AI to beat competition? They found the formula to leverage AI in the marketing field. What is it? Read the full blog to know!
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText November 27, 2024
listitem
link Post Thumbnail For Marketers How AI helped Klarna save 37% of marketing costs! Discover how Klarna saved $30M in marketing costs using AI, transforming their content creation, customer support, and budget allocation while scaling operations globally. Atharva Padhye December 4, 2024, url='https://www.getcrux.ai/blog/how-ai-helped-klarna-save-37-of-marketing-costs'
[198] image Post Thumbnail, center=(544,1057), url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/67502b96a4edd974853ec949_klarna-p-800.png'
StaticText For Marketers
StaticText How AI helped Klarna save 37% of marketing costs!
image
paragraph
StaticText Discover how Klarna saved $30M in marketing costs using AI, transforming their content creation, customer support, and budget allocation while scaling operations globally.
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText December 4, 2024
listitem
link Post Thumbnail For Tech Leaders Is CSV format better than JSON for sending data to LLMs? Read the results about one of the experiments being conducted at GetCrux on optimising approach of sending data to LLMs for answers. Prabhat Singh November 28, 2024, url='https://www.getcrux.ai/blog/experiment-data-formats---json-vs-csv'
[215] image Post Thumbnail, center=(960,1057), url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/673311f82164ac1b38883ab7_CS2%20(2)-p-800.png'
StaticText For Tech Leaders
StaticText Is CSV format better than JSON for sending data to LLMs?
image
paragraph
StaticText Read the results about one of the experiments being conducted at GetCrux on optimising approach of sending data to LLMs for answers.
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText November 28, 2024
listitem
link Post Thumbnail For Tech Leaders Is Text-to-SQL dead? The Past, Present, and Future of AI-powered Analytics LLMs bridge non-technical users and data, empowering independent decision-making. Read our blog for more! Prabhat Singh November 28, 2024, url='https://www.getcrux.ai/blog/is-text-to-sql-dead-the-past-present-and-future-of-ai-powered-analytics'
[232] image Post Thumbnail, center=(1376,1057), url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6756c51c50964163da4be689_dead-p-800.png'
StaticText For Tech Leaders
StaticText Is Text-to-SQL dead? The Past, Present, and Future of AI-powered Analytics
image
paragraph
StaticText LLMs bridge non-technical users and data, empowering independent decision-making. Read our blog for more!
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText November 28, 2024
listitem
link Post Thumbnail For Marketers AI breathes new life into stagnant performance marketing agencies. Agencies struggle to scale due to inefficiencies; this blog explores hidden growth barriers and solutions for sustainable success. Atharva Padhye November 28, 2024, url='https://www.getcrux.ai/blog/ai-breathes-new-life-into-stagnant-marketing-agencies'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6756c59b470a41c2c25354bc_breathe-p-800.png'
StaticText For Marketers
StaticText AI breathes new life into stagnant performance marketing agencies.
image
paragraph
StaticText Agencies struggle to scale due to inefficiencies; this blog explores hidden growth barriers and solutions for sustainable success.
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText November 28, 2024
listitem
link Post Thumbnail For Tech Leaders The Era of Generative AI Copilots Uncovering the motivation and vision of tech leaders towards AI Copilots Atharva Padhye November 29, 2024, url='https://www.getcrux.ai/blog/the-era-of-ai-copilots'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6756c5f0be9cf50913c85ace_erasco-p-800.png'
StaticText For Tech Leaders
StaticText The Era of Generative AI Copilots
image
paragraph
StaticText Uncovering the motivation and vision of tech leaders towards AI Copilots
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText November 29, 2024
listitem
link Post Thumbnail For Tech Leaders The Secret to GetCrux's Accuracy Introducing the Clarification Agent with highest accuracy Prabhat Singh November 29, 2024, url='https://www.getcrux.ai/blog/the-secret-to-crux-accuracy'
image Post Thumbnail, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6756c694e852cd4c82ccba68_secretmc-p-800.png'
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image
paragraph
StaticText Introducing the Clarification Agent with highest accuracy
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText November 29, 2024
navigation List
link 1, url='https://www.getcrux.ai/blogs?502b5fdf_page=1'
link 2, url='https://www.getcrux.ai/blogs?502b5fdf_page=2'
link 3, url='https://www.getcrux.ai/blogs?502b5fdf_page=3'
link Next Page, url='https://www.getcrux.ai/blogs?502b5fdf_page=2'
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heading Want to know more?
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contentinfo
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StaticText Trusted by
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[53] link home, center=(110,40), url='https://www.getcrux.ai/'
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[62] link Case Studies, center=(911,40), url='https://www.getcrux.ai/case-studies'
[64] link Careers, center=(1047,40), url='https://www.ycombinator.com/companies/getcrux/jobs'
[67] link Team, center=(1152,40), url='https://www.getcrux.ai/about'
[69] link Pricing, center=(1254,40), url='https://www.getcrux.ai/pricing'
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StaticText ) has a weekly sync-up with her CMO. She needs to come up with an answer for:
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StaticText
paragraph
StaticText Sounds easy, right?
paragraph
StaticText When she asked the same question on GetCrux 6 months ago, the system went haywire.
paragraph
StaticText What looked like a simple data fetch, brought out an entirely new aspect of AI agents.
paragraph
heading What happens behind the scenes of AI agents?
strong
paragraph
StaticText Here’s what a typical process would look like:
paragraph
strong
StaticText Step 1
StaticText : Decide what data to fetch based on the question + relevant context + what is available
paragraph
strong
StaticText Step 2
StaticText : Use RAG to gather relevant data and make one or multiple LLM calls to answer the question
paragraph
strong
StaticText Step 3
StaticText : Synthesize and display the output to the user
paragraph
StaticText
paragraph
StaticText But what happens with the data to be fetched is too large? I’m talking GBs.
paragraph
StaticText The system falls apart!
paragraph
StaticText Either it starts:
paragraph
StaticText 1. Missing out relevant data and/or
paragraph
StaticText 2. Picking up irrelevant data
paragraph
StaticText
paragraph
StaticText After breaking our heads at it for days and trying countless things, we realised:
paragraph
StaticText
paragraph
StaticText The answer was surprisingly simple: Only fetch the data you REALLY need. But how do you do that?
paragraph
StaticText
heading The Multi-Agent Framework:
strong
paragraph
StaticText
heading The task:
paragraph
StaticText Give our RAG a layer of intelligence with which it can understand and retrieve the relevant information in context of the question asked in real time.
paragraph
StaticText
paragraph
StaticText We went ahead and designed a simultaneous multi-agentic structure of AI agents which would run in the background breaking down the process step by step where each agent handled the end-to-end completion of the task in the process.
paragraph
StaticText
figure
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6763d4a585b9735b22017198_6763d1f1ebc521da74cc4d8a_Frame%252067.png'
Figcaption
StaticText Multi-agentic Framework
paragraph
StaticText
paragraph
StaticText Below are the agents that handled each task of the process at once to deliver the context of data retrieval in real time.
paragraph
StaticText
heading 1. Context Agent: The only work of this agent was to understand the question completely without further input from the user.some text.
list
listitem
ListMarker •
StaticText Intent classification - First step is to understand the question and classify intent based on the team’s objectives & constraints.
listitem
ListMarker •
StaticText Data requirement identification - Next step was to make an exhausted list of data requirements for catering the intent and answer the question.
listitem
ListMarker •
StaticText Priority assignment - Amongst those listed, the next step for the agent was to prioritise the requirements for the next agent to do its job.
paragraph
StaticText
heading 2. Performance Metrics Agent: This agent takes the requirements from the Context Agent and finds the relevant data from the database.
list
listitem
ListMarker •
StaticText Source mapping - The agent starts with finding the location of data in the database and maps to the list. Consider getting a list of people and writing their address in front of them from the address book.
listitem
ListMarker •
StaticText Access optimization - The agent then finds the best way to access the data effectively. Similar to making a route so that all addresses come on that route saving time for revisiting the already visited colony.
listitem
ListMarker •
StaticText Real-time validation - Validation for correct data is done as the last process.
paragraph
StaticText
heading 3. Action Classification Agent: The agent that actually executes everything.
list
listitem
ListMarker •
StaticText Fetch orchestration - All data from the mapped source is then fetched.
listitem
ListMarker •
StaticText Data validation
listitem
ListMarker •
StaticText Response compilation - And then compile all the data after validation and get it ready to send it to LLM along with the question and context for output.
paragraph
StaticText
heading How this works in real-time:
strong
paragraph
StaticText Going back to the question Michelle asked GetCrux:
paragraph
strong
StaticText “What changes did we make on Meta last week and what was its effect?”
StaticText ,
paragraph
StaticText Let’s break down what actually happened behind the scenes.
paragraph
StaticText When the question got asked, the agents started working simultaneously -
paragraph
StaticText
paragraph
strong
StaticText Context Agent
StaticText - figures out the right context required to come up with a response based on the team’s objectives & constraints.
paragraph
strong
StaticText For example:
StaticText To know the effects of change in the campaigns, following are the relevant data points -
paragraph
StaticText 1. Last week’s action history
paragraph
StaticText 2. List of ads launched
paragraph
StaticText 3. Performance metrics
paragraph
StaticText 4. Revenue data from Shopify/Salesforce
paragraph
StaticText
paragraph
strong
StaticText Performance Metrics Agent
StaticText - figures out which metrics are needed to answer the question, the period in the discussion, and the level i.e. campaign, Ad set, & Ad.
paragraph
strong
StaticText For example:
StaticText Following metrics might be relevant to the query -
paragraph
strong
StaticText Performance Metrics:
list
listitem
ListMarker •
StaticText Click-through rate (CTR)
listitem
ListMarker •
StaticText Conversion rate
listitem
ListMarker •
StaticText Cost per click (CPC)
listitem
ListMarker •
StaticText Cost per acquisition (CPA)
listitem
ListMarker •
StaticText Impression share
listitem
ListMarker •
StaticText Engagement rate
paragraph
strong
StaticText Revenue Metrics:
list
listitem
ListMarker •
StaticText Revenue per ad
listitem
ListMarker •
StaticText Return on ad spend (ROAS)
listitem
ListMarker •
StaticText Average order value
listitem
ListMarker •
StaticText Total revenue attributed to campaigns
paragraph
StaticText
paragraph
strong
StaticText Action Classification Agent
StaticText - Classifies all actions taken into various types (ads introduced, budget changed, campaigns created, etc.) and selects the one we are interested in as per the query deciphered by the previous agents.
paragraph
StaticText
heading How the future of AI Agents is evolving:
strong
paragraph
StaticText We still have a long way to go in terms of making the AI agents reliable and robust.
paragraph
StaticText Here are some of the challenges we are working on:
paragraph
StaticText 1. More Complicated Data Sources: Videos are already the most consumed format of content and with upcoming text-to-video models, this trend will only continue to grow. The question for us is - how do we keep up with this speed and make it easier to analyse videos on-the-go.
paragraph
StaticText 2. Smarter Decision Frameworks: Real-life decisions can hardly be captured in rule-based mechanisms. We experimented with
link Keyword Analysis, url='https://www.getcrux.ai/blog/how-getcrux-saved-1-1m-in-google-search-ads-wastage-for-a-us-fintech-giant'
strong
StaticText , where a lot of human-biased decisions are made due to lack of context despite great tools being out there, and we were able to identify $19.8M+ worth of potential revenue through the exercise.
paragraph
StaticText
paragraph
StaticText But the question is still unanswered - Can the AI agents work with ambiguity and new situations with the same level of reasoning and rigour?
paragraph
StaticText
paragraph
StaticText While we keep experimenting with a lot of ideas, if you think a lot about AI’s application in your organisation, we’d like to
link hear, url='https://calendly.com/atharva-getcrux/30min'
strong
StaticText from you.
paragraph
StaticText
image Prabhat Singh, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText December 19, 2024
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StaticText For Tech Leaders
heading The Multi-Agent Framework that holds together $350M+ in Ad Spend!
image Prabhat Singh, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText December 19, 2024
image The Multi-Agent Framework that holds together $350M+ in Ad Spend!, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6763d4946c6efef982b7f261_rag-p-800.png'
paragraph
StaticText It’s 10 AM on Monday. Michelle (I hope you remember her from
[102] link here, center=(868,563), url='https://www.getcrux.ai/blog/ai-breathes-new-life-into-stagnant-marketing-agencies'
strong
StaticText ) has a weekly sync-up with her CMO. She needs to come up with an answer for:
paragraph
StaticText
paragraph
StaticText “What changes did we make on Meta last week and what was its effect?”
paragraph
StaticText
paragraph
StaticText Sounds easy, right?
paragraph
StaticText When she asked the same question on GetCrux 6 months ago, the system went haywire.
paragraph
StaticText What looked like a simple data fetch, brought out an entirely new aspect of AI agents.
paragraph
heading What happens behind the scenes of AI agents?
strong
paragraph
StaticText Here’s what a typical process would look like:
paragraph
strong
StaticText Step 1
StaticText : Decide what data to fetch based on the question + relevant context + what is available
paragraph
strong
StaticText Step 2
StaticText : Use RAG to gather relevant data and make one or multiple LLM calls to answer the question
paragraph
strong
StaticText Step 3
StaticText : Synthesize and display the output to the user
paragraph
StaticText
paragraph
StaticText But what happens with the data to be fetched is too large? I’m talking GBs.
paragraph
StaticText The system falls apart!
paragraph
StaticText Either it starts:
paragraph
StaticText 1. Missing out relevant data and/or
paragraph
StaticText 2. Picking up irrelevant data
paragraph
StaticText
paragraph
StaticText After breaking our heads at it for days and trying countless things, we realised:
paragraph
StaticText
paragraph
StaticText The answer was surprisingly simple: Only fetch the data you REALLY need. But how do you do that?
paragraph
StaticText
heading The Multi-Agent Framework:
strong
paragraph
StaticText
heading The task:
paragraph
StaticText Give our RAG a layer of intelligence with which it can understand and retrieve the relevant information in context of the question asked in real time.
paragraph
StaticText
paragraph
StaticText We went ahead and designed a simultaneous multi-agentic structure of AI agents which would run in the background breaking down the process step by step where each agent handled the end-to-end completion of the task in the process.
paragraph
StaticText
figure
image, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6763d4a585b9735b22017198_6763d1f1ebc521da74cc4d8a_Frame%252067.png'
Figcaption
StaticText Multi-agentic Framework
paragraph
StaticText
paragraph
StaticText Below are the agents that handled each task of the process at once to deliver the context of data retrieval in real time.
paragraph
StaticText
heading 1. Context Agent: The only work of this agent was to understand the question completely without further input from the user.some text.
list
listitem
ListMarker •
StaticText Intent classification - First step is to understand the question and classify intent based on the team’s objectives & constraints.
listitem
ListMarker •
StaticText Data requirement identification - Next step was to make an exhausted list of data requirements for catering the intent and answer the question.
listitem
ListMarker •
StaticText Priority assignment - Amongst those listed, the next step for the agent was to prioritise the requirements for the next agent to do its job.
paragraph
StaticText
heading 2. Performance Metrics Agent: This agent takes the requirements from the Context Agent and finds the relevant data from the database.
list
listitem
ListMarker •
StaticText Source mapping - The agent starts with finding the location of data in the database and maps to the list. Consider getting a list of people and writing their address in front of them from the address book.
listitem
ListMarker •
StaticText Access optimization - The agent then finds the best way to access the data effectively. Similar to making a route so that all addresses come on that route saving time for revisiting the already visited colony.
listitem
ListMarker •
StaticText Real-time validation - Validation for correct data is done as the last process.
paragraph
StaticText
heading 3. Action Classification Agent: The agent that actually executes everything.
list
listitem
ListMarker •
StaticText Fetch orchestration - All data from the mapped source is then fetched.
listitem
ListMarker •
StaticText Data validation
listitem
ListMarker •
StaticText Response compilation - And then compile all the data after validation and get it ready to send it to LLM along with the question and context for output.
paragraph
StaticText
heading How this works in real-time:
strong
paragraph
StaticText Going back to the question Michelle asked GetCrux:
paragraph
strong
StaticText “What changes did we make on Meta last week and what was its effect?”
StaticText ,
paragraph
StaticText Let’s break down what actually happened behind the scenes.
paragraph
StaticText When the question got asked, the agents started working simultaneously -
paragraph
StaticText
paragraph
strong
StaticText Context Agent
StaticText - figures out the right context required to come up with a response based on the team’s objectives & constraints.
paragraph
strong
StaticText For example:
StaticText To know the effects of change in the campaigns, following are the relevant data points -
paragraph
StaticText 1. Last week’s action history
paragraph
StaticText 2. List of ads launched
paragraph
StaticText 3. Performance metrics
paragraph
StaticText 4. Revenue data from Shopify/Salesforce
paragraph
StaticText
paragraph
strong
StaticText Performance Metrics Agent
StaticText - figures out which metrics are needed to answer the question, the period in the discussion, and the level i.e. campaign, Ad set, & Ad.
paragraph
strong
StaticText For example:
StaticText Following metrics might be relevant to the query -
paragraph
strong
StaticText Performance Metrics:
list
listitem
ListMarker •
StaticText Click-through rate (CTR)
listitem
ListMarker •
StaticText Conversion rate
listitem
ListMarker •
StaticText Cost per click (CPC)
listitem
ListMarker •
StaticText Cost per acquisition (CPA)
listitem
ListMarker •
StaticText Impression share
listitem
ListMarker •
StaticText Engagement rate
paragraph
strong
StaticText Revenue Metrics:
list
listitem
ListMarker •
StaticText Revenue per ad
listitem
ListMarker •
StaticText Return on ad spend (ROAS)
listitem
ListMarker •
StaticText Average order value
listitem
ListMarker •
StaticText Total revenue attributed to campaigns
paragraph
StaticText
paragraph
strong
StaticText Action Classification Agent
StaticText - Classifies all actions taken into various types (ads introduced, budget changed, campaigns created, etc.) and selects the one we are interested in as per the query deciphered by the previous agents.
paragraph
StaticText
heading How the future of AI Agents is evolving:
strong
paragraph
StaticText We still have a long way to go in terms of making the AI agents reliable and robust.
paragraph
StaticText Here are some of the challenges we are working on:
paragraph
StaticText 1. More Complicated Data Sources: Videos are already the most consumed format of content and with upcoming text-to-video models, this trend will only continue to grow. The question for us is - how do we keep up with this speed and make it easier to analyse videos on-the-go.
paragraph
StaticText 2. Smarter Decision Frameworks: Real-life decisions can hardly be captured in rule-based mechanisms. We experimented with
link Keyword Analysis, url='https://www.getcrux.ai/blog/how-getcrux-saved-1-1m-in-google-search-ads-wastage-for-a-us-fintech-giant'
strong
StaticText , where a lot of human-biased decisions are made due to lack of context despite great tools being out there, and we were able to identify $19.8M+ worth of potential revenue through the exercise.
paragraph
StaticText
paragraph
StaticText But the question is still unanswered - Can the AI agents work with ambiguity and new situations with the same level of reasoning and rigour?
paragraph
StaticText
paragraph
StaticText While we keep experimenting with a lot of ideas, if you think a lot about AI’s application in your organisation, we’d like to
link hear, url='https://calendly.com/atharva-getcrux/30min'
strong
StaticText from you.
paragraph
StaticText
image Prabhat Singh, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText December 19, 2024
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StaticText Snapshot - AI Powered Reporting
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StaticText For Marketers
StaticText How AI helped Klarna save 37% of marketing costs!
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StaticText Discover how Klarna saved $30M in marketing costs using AI, transforming their content creation, customer support, and budget allocation while scaling operations globally.
image Atharva Padhye, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
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link Post Thumbnail For Tech Leaders The Era of Generative AI Copilots Uncovering the motivation and vision of tech leaders towards AI Copilots Atharva Padhye Atharva Padhye November 29, 2024, url='https://www.getcrux.ai/blog/the-era-of-ai-copilots'
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StaticText For Tech Leaders
StaticText The Era of Generative AI Copilots
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paragraph
StaticText Uncovering the motivation and vision of tech leaders towards AI Copilots
image Atharva Padhye, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
StaticText Atharva Padhye
StaticText November 29, 2024
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RootWebArea The Multi-Agent Framework that holds together $350M+ in Ad Spend! - GetCrux, url='https://www.getcrux.ai/blog/the-multi-agent-framework-that-holds-together-350m-in-ad-spend'
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StaticText For Tech Leaders
heading The Multi-Agent Framework that holds together $350M+ in Ad Spend!
image Prabhat Singh, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851ac7e51c733aea49d2_Prabht.webp'
StaticText Prabhat Singh
StaticText December 19, 2024
image The Multi-Agent Framework that holds together $350M+ in Ad Spend!, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/6763d4946c6efef982b7f261_rag-p-800.png'
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StaticText It’s 10 AM on Monday. Michelle (I hope you remember her from
link here, url='https://www.getcrux.ai/blog/ai-breathes-new-life-into-stagnant-marketing-agencies'
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StaticText ) has a weekly sync-up with her CMO. She needs to come up with an answer for:
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StaticText
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StaticText “What changes did we make on Meta last week and what was its effect?”
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StaticText
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StaticText Sounds easy, right?
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StaticText When she asked the same question on GetCrux 6 months ago, the system went haywire.
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StaticText What looked like a simple data fetch, brought out an entirely new aspect of AI agents.
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heading What happens behind the scenes of AI agents?
strong
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StaticText Here’s what a typical process would look like:
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strong
StaticText Step 1
StaticText : Decide what data to fetch based on the question + relevant context + what is available
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StaticText Step 2
StaticText : Use RAG to gather relevant data and make one or multiple LLM calls to answer the question
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StaticText Step 3
StaticText : Synthesize and display the output to the user
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StaticText
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StaticText But what happens with the data to be fetched is too large? I’m talking GBs.
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StaticText The system falls apart!
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StaticText Either it starts:
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StaticText 1. Missing out relevant data and/or
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StaticText 2. Picking up irrelevant data
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StaticText
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StaticText After breaking our heads at it for days and trying countless things, we realised:
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StaticText The answer was surprisingly simple: Only fetch the data you REALLY need. But how do you do that?
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heading The Multi-Agent Framework:
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heading The task:
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StaticText Give our RAG a layer of intelligence with which it can understand and retrieve the relevant information in context of the question asked in real time.
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StaticText
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StaticText We went ahead and designed a simultaneous multi-agentic structure of AI agents which would run in the background breaking down the process step by step where each agent handled the end-to-end completion of the task in the process.
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Figcaption
StaticText Multi-agentic Framework
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StaticText
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StaticText Below are the agents that handled each task of the process at once to deliver the context of data retrieval in real time.
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StaticText
heading 1. Context Agent: The only work of this agent was to understand the question completely without further input from the user.some text.
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StaticText Intent classification - First step is to understand the question and classify intent based on the team’s objectives & constraints.
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StaticText Data requirement identification - Next step was to make an exhausted list of data requirements for catering the intent and answer the question.
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StaticText Priority assignment - Amongst those listed, the next step for the agent was to prioritise the requirements for the next agent to do its job.
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StaticText
heading 2. Performance Metrics Agent: This agent takes the requirements from the Context Agent and finds the relevant data from the database.
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StaticText Source mapping - The agent starts with finding the location of data in the database and maps to the list. Consider getting a list of people and writing their address in front of them from the address book.
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StaticText Access optimization - The agent then finds the best way to access the data effectively. Similar to making a route so that all addresses come on that route saving time for revisiting the already visited colony.
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StaticText Real-time validation - Validation for correct data is done as the last process.
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heading 3. Action Classification Agent: The agent that actually executes everything.
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StaticText Fetch orchestration - All data from the mapped source is then fetched.
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StaticText Data validation
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StaticText Response compilation - And then compile all the data after validation and get it ready to send it to LLM along with the question and context for output.
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heading How this works in real-time:
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StaticText Going back to the question Michelle asked GetCrux:
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StaticText “What changes did we make on Meta last week and what was its effect?”
StaticText ,
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StaticText Let’s break down what actually happened behind the scenes.
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StaticText When the question got asked, the agents started working simultaneously -
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StaticText
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strong
StaticText Context Agent
StaticText - figures out the right context required to come up with a response based on the team’s objectives & constraints.
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strong
StaticText For example:
StaticText To know the effects of change in the campaigns, following are the relevant data points -
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StaticText 1. Last week’s action history
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StaticText 2. List of ads launched
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StaticText 3. Performance metrics
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StaticText 4. Revenue data from Shopify/Salesforce
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StaticText
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strong
StaticText Performance Metrics Agent
StaticText - figures out which metrics are needed to answer the question, the period in the discussion, and the level i.e. campaign, Ad set, & Ad.
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StaticText For example:
StaticText Following metrics might be relevant to the query -
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StaticText Performance Metrics:
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StaticText Click-through rate (CTR)
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StaticText Conversion rate
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StaticText Cost per click (CPC)
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StaticText Cost per acquisition (CPA)
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StaticText Impression share
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StaticText Engagement rate
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StaticText Revenue Metrics:
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StaticText Revenue per ad
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StaticText Return on ad spend (ROAS)
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StaticText Average order value
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StaticText Total revenue attributed to campaigns
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StaticText
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StaticText Action Classification Agent
StaticText - Classifies all actions taken into various types (ads introduced, budget changed, campaigns created, etc.) and selects the one we are interested in as per the query deciphered by the previous agents.
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StaticText
heading How the future of AI Agents is evolving:
strong
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StaticText We still have a long way to go in terms of making the AI agents reliable and robust.
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StaticText Here are some of the challenges we are working on:
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StaticText 1. More Complicated Data Sources: Videos are already the most consumed format of content and with upcoming text-to-video models, this trend will only continue to grow. The question for us is - how do we keep up with this speed and make it easier to analyse videos on-the-go.
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StaticText 2. Smarter Decision Frameworks: Real-life decisions can hardly be captured in rule-based mechanisms. We experimented with
[211] link Keyword Analysis, center=(586,5040), url='https://www.getcrux.ai/blog/how-getcrux-saved-1-1m-in-google-search-ads-wastage-for-a-us-fintech-giant'
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StaticText , where a lot of human-biased decisions are made due to lack of context despite great tools being out there, and we were able to identify $19.8M+ worth of potential revenue through the exercise.
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StaticText
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StaticText But the question is still unanswered - Can the AI agents work with ambiguity and new situations with the same level of reasoning and rigour?
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StaticText
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StaticText While we keep experimenting with a lot of ideas, if you think a lot about AI’s application in your organisation, we’d like to
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StaticText from you.
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StaticText
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StaticText Prabhat Singh
StaticText December 19, 2024
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link Post Thumbnail For Tech Leaders The Era of Generative AI Copilots Uncovering the motivation and vision of tech leaders towards AI Copilots Atharva Padhye Atharva Padhye November 29, 2024, url='https://www.getcrux.ai/blog/the-era-of-ai-copilots'
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StaticText For Tech Leaders
StaticText The Era of Generative AI Copilots
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StaticText Uncovering the motivation and vision of tech leaders towards AI Copilots
image Atharva Padhye, url='https://cdn.prod.website-files.com/657844934fa1ee60fa5129c5/65a1851200eb6a6636e17980_abc.webp'
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