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Task

Explore Marketing Use Case

As a A marketing professional, I understand how to leverage Redbird's products for marketing applications, so that I can implement effective data analytics strategies tailored to my marketing efforts.

Success definition: Given I am on the Redbird website exploring product offerings When I click on the Use Cases link and select the Marketing use case Then I should see a detailed description of the Marketing use case, including relevant applications and examples that demonstrate how Redbird's products can enhance my marketing efforts.

Trajectory

Step 1:

Url (before/after):

https://www.redbird.io/

https://www.redbird.io/product

Content (before/after): 

RootWebArea Redbird - AI-powered Data Analytics Platform, focused, url='https://www.redbird.io/'
    banner
        [35] link home, center=(394,56), url='https://www.redbird.io/'
            image redbird, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027a72fbb6eed297e73ccf_redbird10-p-500.png'
        navigation
Show more 
            navigation
                [39] link Home, center=(567,56), url='https://www.redbird.io/'
                [40] link Product, center=(653,56), url='https://www.redbird.io/product'
                [41] link Use Cases, center=(755,56), url='https://www.redbird.io/use-cases'
                [42] link Careers, center=(857,56), url='https://www.redbird.io/careers'
                [43] link Blog, center=(937,56), url='https://www.redbird.io/blog'
        [48] link Sign In, center=(1377,56), url='https://app.redbird.io/'
        [49] link Request a Demo, center=(1513,56), url='https://www.redbird.io/contact'
    heading AI-powered
        strong
    heading BI reporting
        strong
    paragraph
        StaticText Easily automate and unify your analytics work in minutes, without writing code
        strong
    [66] link Request a Demo, center=(475,470), url='https://www.redbird.io/contact'
    image redbird hero image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63449321f721f187997864e5_redbird%20hero%20illustration-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623c217b7175d_Cloud%208.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6233543b7175e_cloud2.svg'
    StaticText OUR CUSTOMERS
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62e07d3d14aedd315bd39894_mondelez-p-500.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ed8f47043a368c33e09d84_audacy%20official%20bw.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62e083499e7a481a11f8299c_bobcat%20v2-p-500.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/66f43e55407e6fe2b250ee45_j%26j-p-500.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/64bc05d4cff74b8dc4edabbe_google.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/64bc0a14169943e679a14875_usa%20today.png'
    StaticText 90%
    paragraph
        StaticText EFFICIENCY GAINS
    StaticText 10X
    paragraph
        StaticText FASTER
    StaticText Unlimited
    paragraph
        StaticText APPLICATIONS
    Iframe Redbird Explainer
        RootWebArea, url='https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F745881448%3Fh%3Deb55fce972%26app_id%3D122963&dntp=1&display_name=Vimeo&url=https%3A%2F%2Fvimeo.com%2F745881448&image=https%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F1500114293-26bfae0b287639eefa5b520c9b31d89e4df035cedfdd224ea7e2d0128de29c42-d_1280&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=vimeo'
            [aa] Iframe, center=(680,1292)
                RootWebArea Vimeo, url='https://player.vimeo.com/video/745881448?app_id=122963&h=eb55fce972&referrer=https%3A%2F%2Fwww.redbird.io%2F'
                    heading We couldn't verify the security of your connection.
                    heading Access to this content has been restricted. Contact your internet service provider for help.
    StaticText WHY REDBIRD?
    image Features Icon, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6236766b7177f_Video%20Icon%201.svg'
    StaticText Rapidly Automate Your Work
    paragraph
        StaticText Quickly spin up AI-powered automation workflows with functionality tailored to your specific needs.
    image Features Icon, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623a8b9b71780_Video%20Icon%202.svg'
    StaticText Democratize Advanced Analytics
    paragraph
        StaticText Equip everyone in your organization with analytics superpowers, regardless of their technical ability.
    image redbird collection, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/6302cc9350b4d503900db34e_transform-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623c217b7175d_Cloud%208.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6233543b7175e_cloud2.svg'
    StaticText CONNECT & PREP
    heading Effortlessly integrate and prepare your data
    paragraph
        StaticText Break down silos and prepare your data for use within different applications
    list
        listitem
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f120d4e38c6d94b801d014_connect.png'
            StaticText Connectors to all your organizational data sources
        listitem
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1217c58ad15938a275d86_transform.png'
            StaticText Advanced transformation and wrangling operations
        listitem
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f121368296f33054c24e06_data%20science.png'
            StaticText Text analytics and data science to drive intelligence
    StaticText CUSTOM APPLICATIONS
    heading Empower teams to create personalized analytics applications
    paragraph
        StaticText Equip everyone within the organization with applications for running advanced analytics, generating insights, and taking business actions
    image redbird custom apps, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/6302cca9f3022e697ac1df5a_custom%20apps-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    heading No more lengthy roadmaps
    paragraph
        StaticText Redbird's AI-powered building blocks enable the creation of custom applications at a fraction of the cost and time.
    image Sample Icon, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6234d50b71798_Folks%20Icon%201.svg'
    heading Hyperconfigurable
    paragraph
        StaticText Flexible building blocks can be configured to handle a wide array of use cases
    image Sample Icon, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d62369a2b7179a_Folks%20Icon%203.svg'
    heading Intelligent
    paragraph
        StaticText Redbird AI-powered building blocks are able to autonomously react to changes in data without requiring technical rework.
    image Sample Icon, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6235e6cb7179b_Folks%20Icon%204.svg'
    heading Orchestrated
    paragraph
        StaticText Redbird seamlessly handles orchestration of workflows across ingestion, processing, data science, and user-facing apps.
    link Request a Demo, url='https://www.redbird.io/contact'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d62337e4b7176e_Cloud%206.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623d5f1b7176f_Cloud%207.svg'
    heading Both nontechnical and technical teams use Redbird
    tablist, orientation='horizontal'
        tab Business, selected=True
        tab Engineering, selected=False
    tabpanel Business
        StaticText 1
        paragraph
            strong
                StaticText BI Reporting Automation:
            StaticText Stop spending unnecessary time and resources updating recurring business intelligence reporting and refocus efforts on higher value add activities
        StaticText 2
        paragraph
            strong
                StaticText Advanced Analytics:
            StaticText Seamlessly combine previously siloed data sources and run advanced analytics to better understand your business and predict key metrics
        StaticText 3
        paragraph
            strong
                StaticText Effortless Data Exploration:
            StaticText Leverage automated tools to explore your data at lightning speed through statistical summaries, pivots, cross tabs, organic cluster maps, and other powerful tools
        StaticText 4
        paragraph
            strong
                StaticText Custom Applications:
            StaticText Our no-code capabilities empower business users to quickly spin up custom applications for specific use cases within
            link marketing analytics, url='https://www.redbird.io/marketing-analytics-software'
            StaticText , market research, customer insights, supply chain optimization, people analytics, personalization and more
        StaticText 5
        paragraph
            strong
                StaticText Data Enrichment:
            StaticText Add enrichments to your datasets through text analytics, surveys, and other tools.
        StaticText 6
        paragraph
            strong
                StaticText Automated Business Actions:
            StaticText Configure automated business actions to run based on custom business logic. Send email updates, push transformed datasets, send signals through an API, and more
        link Learn More, url='https://www.redbird.io/use-cases'
    region carousel
        group 1 of 3
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f691b87b9d8d2c1cd0bb4b_Idil%20Cakim-p-500.png'
            image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623c217b7175d_Cloud%208.svg'
            heading Idil Cakim
            paragraph
                StaticText SVP, Research and Insights
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6239707b71776_Star%20Icon.svg'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6239707b71776_Star%20Icon.svg'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6239707b71776_Star%20Icon.svg'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6239707b71776_Star%20Icon.svg'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6239707b71776_Star%20Icon.svg'
            heading “With Redbird, the Audacy Research & Insights team has been able to rapidly scale to meet demand for data-driven stories across our local and national sales organizations. The Redbird platform makes it easy for us to synthesize data from disparate sources and generate robust analytical outputs for our internal stakeholders and clients.”
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f6904988e4769becd31850_audacy%20logo.png'
        button previous slide
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623b3a5b7177e_Slide%20icon.svg'
        button next slide
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623b3a5b7177e_Slide%20icon.svg'
    heading Common Questions
    paragraph
        StaticText See our most commonly answered questions below. Additional questions?
        link Contact Us, url='https://www.redbird.io/contact'
    tablist, orientation='horizontal'
        tab General Questions, selected=True
        tab Technical Questions, selected=False
        tab Getting Started, selected=False
    tabpanel General Questions
        heading How does Redbird's pricing work?
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d62352ddb71785_FAQ%20Plus%20Icon.svg'
        paragraph
            StaticText Our pricing is usage-based. According to your needs we can customize a pricing tier that works for you. Contact us to learn more.
        heading Who are the Redbird team?
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d62352ddb71785_FAQ%20Plus%20Icon.svg'
        paragraph
            StaticText Redbird's founders are data analytics experts with deep enterprise experience. Our team members possess cross-functional expertise across analytics, engineering, data, product and data science disciplines.
        heading Who uses Redbird?
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d62352ddb71785_FAQ%20Plus%20Icon.svg'
        paragraph
            StaticText Redbird is built for both technical and non-technical audiences. Our AI-powered building block technology, coupled with an intuitive UI, enables anyone to leverage Redbird.
        heading Do I have to replace my current tech infrastructure to start using Redbird?
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d62352ddb71785_FAQ%20Plus%20Icon.svg'
        paragraph
            StaticText Absolutely not. The Redbird platform has been architected with maximal flexibility in mind, so we can fit seamlessly on top of your existing technology ecosystem. No integration work needed on your end.
    StaticText REDBIRD IN THE NEWS
    link, url='https://venturebeat.com/data-infrastructure/redbird-supercharges-analytics-pipeline-with-ai-agents-handles-90-of-workload/'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/672671aabcbcbf234dd23616_VentureBeat_Logo-p-500.png'
    link, url='https://www.fastcompany.com/90837851/how-working-with-startups-can-kickstart-enterprise-innovation'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/64bc1b5958e886d3f5dd3986_fastcompany.png'
    link, url='https://www.forbes.com/sites/davidprosser/2024/09/26/harnessing-genai-to-turn-all-staff-into-expert-data-analysts/'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63476f1ce7e71e235bf37c47_forbes-p-500.png'
    link, url='https://www.trventures.com/news-post/thomson-reuters-ventures-invests-in-redbird'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/64bc1ccf082c3534bd083ff7_thomson_reuters.png'
    link, url='https://techcrunch.com/2022/10/13/analytics-operating-system-redbird-makes-data-science-accessible-to-non-technical-users/'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63476f21c5c0be380e9f4e5f_techcrunch.png'
    link, url='http://datanami.com/2022/10/13/no-code-analytics-system-redbird-nabs-7-6m-seed/'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/64bc1bdc96f7ad4747dc5f79_datanami.png'
    contentinfo
        heading Join Cube today to simplify your data analytics
        link redbird_dark, url='https://www.redbird.io/#'
            image redbird_dark, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027bd4b4a9f56f436c9332_redbird10%20dark-p-500.png'
        paragraph
            StaticText Redbird empowers teams to easily automate and unify their analytics work in minutes, without writing code
            StaticText info@redbird.io
        link Backed by, url='https://www.ycombinator.com/companies/redbird'
            paragraph
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/634773270fbb33462faa596a_yc-p-500.png'
        form Email Form
            textbox Enter your e-mail, required
            button Subscribe
        heading PAGES
        list
            listitem
                link Home, url='https://www.redbird.io/'
            listitem
                link About, url='https://www.redbird.io/about'
            listitem
                link Product, url='https://www.redbird.io/product'
            listitem
                link Use Cases, url='https://www.redbird.io/use-cases'
        heading COMPANY
        list
            listitem
                link Contact Us, url='https://www.redbird.io/contact'
            listitem
                link Careers, url='https://www.redbird.io/careers'
            listitem
                link Blog, url='https://www.redbird.io/blog'
                link Privacy, url='https://www.redbird.io/privacy'
        heading PRODUCT
        list
            listitem
                link Automation, url='https://www.redbird.io/automated-analytics'
            listitem
                link Marketing, url='https://www.redbird.io/marketing-analytics-software'
            listitem
                link Predictive Analytics, url='https://www.redbird.io/predictive-analytics'
                link FP&A, url='https://www.redbird.io/fpa-software'
        StaticText © Redbird Software Inc.
        link, url='https://www.linkedin.com/company/redbird-io'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623cf58b71790_in.svg'
        link, url='https://www.instagram.com/webflow/?hl=en'
        link, url='https://twitter.com/webflow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'
        link, url='https://www.linkedin.com/company/webflow-inc'

RootWebArea Product | Redbird, focused, url='https://www.redbird.io/product'
    banner
        [30] link home, center=(394,56), url='https://www.redbird.io/'
            image redbird, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027a72fbb6eed297e73ccf_redbird10-p-500.png'
        navigation
Show more 
            navigation
                [34] link Home, center=(567,56), url='https://www.redbird.io/'
                [35] link Product, center=(653,56), url='https://www.redbird.io/product'
                [36] link Use Cases, center=(755,56), url='https://www.redbird.io/use-cases'
                [37] link Careers, center=(857,56), url='https://www.redbird.io/careers'
                [38] link Blog, center=(937,56), url='https://www.redbird.io/blog'
        [43] link Sign In, center=(1377,56), url='https://app.redbird.io/'
        [44] link Request a Demo, center=(1513,56), url='https://www.redbird.io/contact'
    heading An AI-powered platform that works for you
    heading Custom Applications
    heading Spin up custom applications in minutes using Redbird's AI-powered capabilities
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/6308ca5639b69a34b19cfe01_custom%20apps.png'
    StaticText FEATURES
    list
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63385a9d3b99ece78161a167_automation2-p-500.png'
    heading Automation
    paragraph
        StaticText Easily build reusable automation workflows across the full analytics lifecycle and share with other users on your team
    list
    heading Building Blocks
    paragraph
        StaticText Rapidly create and leverage building blocks with advanced configurability to handle complex tasks
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/633851d8413e41fe1fefc556_building%20blocks-p-500.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63386053a48ee330c2e250da_connectors3-p-500.png'
    heading Connectors
    paragraph
        StaticText Connect with any data source through APIs, robotic process automation, and other integrations
    list
    heading Intelligent Processing
    paragraph
        StaticText Data wrangling, multilayered data pivots, custom logic, velocity calculations, text analytics, supervised and unsupervised learning, predictive analytics, and more
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63385847f6ee97f4bb47d717_processing2-p-500.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63384ee1f6ee97eb8347728f_data%20science-p-500.png'
    heading Data Science
    paragraph
        StaticText Advanced data science capabilities including predictive analytics and data science modeling
    list
    heading Reporting & Insights
    paragraph
        StaticText Generate robust web dashboards, automated powerpoint presentations, Excel outputs, and more
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63385706509ebc4728fb5188_reporting2-p-500.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63384da8ad6a6d9bebf8d034_interactive%20applications-p-500.png'
    heading Interactive Applications
    paragraph
        StaticText Interactive applications where you can provide feedback, explore scenarios, and take business actions
    list
    contentinfo
        heading Join Cube today to simplify your data analytics
        link redbird_dark, url='https://www.redbird.io/product#'
            image redbird_dark, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027bd4b4a9f56f436c9332_redbird10%20dark-p-500.png'
        paragraph
            StaticText Redbird empowers teams to easily automate and unify their analytics work in minutes, without writing code
            StaticText info@redbird.io
        link Backed by, url='https://www.ycombinator.com/companies/redbird'
            paragraph
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/634773270fbb33462faa596a_yc-p-500.png'
        form Email Form
            textbox Enter your e-mail, required
            button Subscribe
        heading PAGES
        list
            listitem
                link Home, url='https://www.redbird.io/'
            listitem
                link About, url='https://www.redbird.io/about'
            listitem
                link Product, url='https://www.redbird.io/product'
            listitem
                link Use Cases, url='https://www.redbird.io/use-cases'
        heading COMPANY
        list
            listitem
                link Contact Us, url='https://www.redbird.io/contact'
            listitem
                link Careers, url='https://www.redbird.io/careers'
            listitem
                link Blog, url='https://www.redbird.io/blog'
                link Privacy, url='https://www.redbird.io/privacy'
        heading PRODUCT
        list
            listitem
                link Automation, url='https://www.redbird.io/automated-analytics'
            listitem
                link Marketing, url='https://www.redbird.io/marketing-analytics-software'
            listitem
                link Predictive Analytics, url='https://www.redbird.io/predictive-analytics'
                link FP&A, url='https://www.redbird.io/fpa-software'
        StaticText © Redbird Software Inc.
        link, url='https://www.linkedin.com/company/redbird-io'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623cf58b71790_in.svg'
        link, url='https://www.instagram.com/webflow/?hl=en'
        link, url='https://twitter.com/webflow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'
        link, url='https://www.linkedin.com/company/webflow-inc'

Reasoning for action: By clicking on the Product link (40), I am moving to the section of the website that provides detailed information about Redbird's various products. This is a necessary step to ultimately find and select the Marketing use case within the Use Cases section, as it may provide context on how their products can support my marketing efforts. This action is essential for advancing my task, as per the user story, to implement data analytics strategies.

Action: click(40) # Click on the Product link to explore the product offerings.

Change Description: The browser navigated from the Redbird homepage to the Product page, updating the URL to 'https://www.redbird.io/product'. The content displayed now includes a focus on the features of the Redbird platform, such as automation, building blocks, connectors, intelligent processing, data science, and interactive applications.

Screenshot before:Screenshot after:---

Step 2:

Url (before/after):

https://www.redbird.io/product

https://www.redbird.io/use-cases

Content (before/after): 

RootWebArea Product | Redbird, focused, url='https://www.redbird.io/product'
    banner
        [30] link home, center=(394,56), url='https://www.redbird.io/'
            image redbird, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027a72fbb6eed297e73ccf_redbird10-p-500.png'
        navigation
Show more 
            navigation
                [34] link Home, center=(567,56), url='https://www.redbird.io/'
                [35] link Product, center=(653,56), url='https://www.redbird.io/product'
                [36] link Use Cases, center=(755,56), url='https://www.redbird.io/use-cases'
                [37] link Careers, center=(857,56), url='https://www.redbird.io/careers'
                [38] link Blog, center=(937,56), url='https://www.redbird.io/blog'
        [43] link Sign In, center=(1377,56), url='https://app.redbird.io/'
        [44] link Request a Demo, center=(1513,56), url='https://www.redbird.io/contact'
    heading An AI-powered platform that works for you
    heading Custom Applications
    heading Spin up custom applications in minutes using Redbird's AI-powered capabilities
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/6308ca5639b69a34b19cfe01_custom%20apps.png'
    StaticText FEATURES
    list
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63385a9d3b99ece78161a167_automation2-p-500.png'
    heading Automation
    paragraph
        StaticText Easily build reusable automation workflows across the full analytics lifecycle and share with other users on your team
    list
    heading Building Blocks
    paragraph
        StaticText Rapidly create and leverage building blocks with advanced configurability to handle complex tasks
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/633851d8413e41fe1fefc556_building%20blocks-p-500.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63386053a48ee330c2e250da_connectors3-p-500.png'
    heading Connectors
    paragraph
        StaticText Connect with any data source through APIs, robotic process automation, and other integrations
    list
    heading Intelligent Processing
    paragraph
        StaticText Data wrangling, multilayered data pivots, custom logic, velocity calculations, text analytics, supervised and unsupervised learning, predictive analytics, and more
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63385847f6ee97f4bb47d717_processing2-p-500.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63384ee1f6ee97eb8347728f_data%20science-p-500.png'
    heading Data Science
    paragraph
        StaticText Advanced data science capabilities including predictive analytics and data science modeling
    list
    heading Reporting & Insights
    paragraph
        StaticText Generate robust web dashboards, automated powerpoint presentations, Excel outputs, and more
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63385706509ebc4728fb5188_reporting2-p-500.png'
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63384da8ad6a6d9bebf8d034_interactive%20applications-p-500.png'
    heading Interactive Applications
    paragraph
        StaticText Interactive applications where you can provide feedback, explore scenarios, and take business actions
    list
    contentinfo
        heading Join Cube today to simplify your data analytics
        link redbird_dark, url='https://www.redbird.io/product#'
            image redbird_dark, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027bd4b4a9f56f436c9332_redbird10%20dark-p-500.png'
        paragraph
            StaticText Redbird empowers teams to easily automate and unify their analytics work in minutes, without writing code
            StaticText info@redbird.io
        link Backed by, url='https://www.ycombinator.com/companies/redbird'
            paragraph
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/634773270fbb33462faa596a_yc-p-500.png'
        form Email Form
            textbox Enter your e-mail, required
            button Subscribe
        heading PAGES
        list
            listitem
                link Home, url='https://www.redbird.io/'
            listitem
                link About, url='https://www.redbird.io/about'
            listitem
                link Product, url='https://www.redbird.io/product'
            listitem
                link Use Cases, url='https://www.redbird.io/use-cases'
        heading COMPANY
        list
            listitem
                link Contact Us, url='https://www.redbird.io/contact'
            listitem
                link Careers, url='https://www.redbird.io/careers'
            listitem
                link Blog, url='https://www.redbird.io/blog'
                link Privacy, url='https://www.redbird.io/privacy'
        heading PRODUCT
        list
            listitem
                link Automation, url='https://www.redbird.io/automated-analytics'
            listitem
                link Marketing, url='https://www.redbird.io/marketing-analytics-software'
            listitem
                link Predictive Analytics, url='https://www.redbird.io/predictive-analytics'
                link FP&A, url='https://www.redbird.io/fpa-software'
        StaticText © Redbird Software Inc.
        link, url='https://www.linkedin.com/company/redbird-io'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623cf58b71790_in.svg'
        link, url='https://www.instagram.com/webflow/?hl=en'
        link, url='https://twitter.com/webflow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'
        link, url='https://www.linkedin.com/company/webflow-inc'

RootWebArea Use Cases | Redbird, focused, url='https://www.redbird.io/use-cases'
    banner
        [30] link home, center=(394,56), url='https://www.redbird.io/'
            image redbird, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027a72fbb6eed297e73ccf_redbird10-p-500.png'
        navigation
Show more 
            navigation
                [34] link Home, center=(567,56), url='https://www.redbird.io/'
                [35] link Product, center=(653,56), url='https://www.redbird.io/product'
                [36] link Use Cases, center=(755,56), url='https://www.redbird.io/use-cases'
                [37] link Careers, center=(857,56), url='https://www.redbird.io/careers'
                [38] link Blog, center=(937,56), url='https://www.redbird.io/blog'
        [43] link Sign In, center=(1377,56), url='https://app.redbird.io/'
        [44] link Request a Demo, center=(1513,56), url='https://www.redbird.io/contact'
    StaticText USE CASES
    heading Turbocharge your team’s productivity
    paragraph
        StaticText Find your role below to learn how Redbird can help you
    heading Select your use case
    [63] link Marketing, center=(510,659), url='https://www.redbird.io/use-cases#marketing'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [67] link Customer Insights / Market Research, center=(810,673), inner_text=Customer Insights /
Market Research, url='https://www.redbird.io/use-cases#customer-insights'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [72] link Data Engineering, center=(1110,659), url='https://www.redbird.io/use-cases#data'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [76] link Business Intelligence, center=(1410,659), url='https://www.redbird.io/use-cases#bi'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [80] link General Management ‍, center=(510,867), inner_text=General Management
‍, url='https://www.redbird.io/use-cases#gm'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [85] link Investment / M&A ‍, center=(810,867), inner_text=Investment / M&A
‍, url='https://www.redbird.io/use-cases#investment'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [90] link Human Resources ‍, center=(1110,867), inner_text=Human Resources
‍, url='https://www.redbird.io/use-cases#hr'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [95] link Supply Chain ‍, center=(1410,867), inner_text=Supply Chain
‍, url='https://www.redbird.io/use-cases#supply-chain'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [100] link Finance ‍, center=(510,1061), inner_text=Finance
‍, url='https://www.redbird.io/use-cases#finance'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [105] link Operations ‍, center=(810,1061), inner_text=Operations
‍, url='https://www.redbird.io/use-cases#ops'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [110] link Strategy / Innovation ‍, center=(1110,1061), inner_text=Strategy / Innovation
‍, url='https://www.redbird.io/use-cases#strategy'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [115] link Sales ‍, center=(1410,1061), inner_text=Sales
‍, url='https://www.redbird.io/use-cases#sales'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    StaticText MARKETING
    heading Automatically integrate data from all of your marketing platforms and apply advanced analytics to better plan, optimize, and measure your marketing activities
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            link Automated marketing reports, url='https://www.redbird.io/post/helping-brands-and-agencies-produce-automated-marketing-reports-from-disparate-marketing-and-advertising-platforms'
        listitem
            ListMarker •
            link Marketing mix modeling, url='https://www.redbird.io/post/experience-mix-modeling-going-beyond-the-traditional-marketing-mix-model'
        listitem
            ListMarker •
            StaticText Performance analytics
        listitem
            ListMarker •
            StaticText Microtargeting
        listitem
            ListMarker •
            StaticText Markdown and price optimization
        listitem
            ListMarker •
            StaticText Campaign tracking
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2c8fc5631b6fd26224614_uc%20marketing%203-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    strong
        StaticText CUSTOMER INSIGHTS / MARKET RESEARCH
    heading Reduce time spent running complex customer insights analysis and market research from days to minutes.  Generate new insights from more data sources.
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Survey research
        listitem
            ListMarker •
            StaticText Voice of customer analytics
        listitem
            ListMarker •
            StaticText Multi-data source digital brand health tracking
        listitem
            ListMarker •
            StaticText Customer segmentation
        listitem
            ListMarker •
            StaticText Trend predictions
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2cf74c96fca3f3beb7ce8_uc%20customer%20insights-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText DATA ENGINEERING
    heading Drastically increase the velocity of your data engineering activities including building data integrations, managing complex ETL workflows, provisioning data views, and maintaining data science models
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Streamlined data ingestion from disparate 3rd party data sources using REST API integrations, RPA, file transfers, and web scraping
        listitem
            ListMarker •
            StaticText Automation of complex ETL workflows
        listitem
            ListMarker •
            StaticText Creation of no-code apps for business users to access data warehouse views
        listitem
            ListMarker •
            StaticText Low-code data science and text analytics
        listitem
            ListMarker •
            StaticText Standardized data prep and semantic layer management
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2d80c6d69a64359393e9a_uc%20data-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText BUSINESS INTELLIGENCE
    heading Automate recurring BI reporting for your most intricate reports and deliver in any format for frictionless consumption
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            link Automated analytics, url='https://www.redbird.io/automated-analytics'
            StaticText workflows to produce recurring Powerpoint reports and web dashboards
        listitem
            ListMarker •
            StaticText Rapid prep and email distribution of critical ad hoc business data views to stakeholders in Excel
        listitem
            ListMarker •
            StaticText Custom logic to notify users when specific thresholds are reached for key business metrics
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2faa853ff1a021b9fc70a_uc%20bi-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText GENERAL MANAGEMENT
    heading Better synthesize your data and analysis into a clear bird’s eye view of how to run your business.  Become more data-driven in your decision making without getting pulled into the weeds.
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Data science modeling to better understand drivers for key business metrics
        listitem
            ListMarker •
            link Predictive analytics, url='https://www.redbird.io/predictive-analytics'
            StaticText to anticipate key shifts in your business results
        listitem
            ListMarker •
            StaticText Benchmarking analysis to understand performance vs. key competitors
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2ffb7530a766944039d29_uc%20gm-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText INVESTMENT / M&A
    heading Augment your diligence work and investment decision-making with automated data collection and data science modeling
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Automated diligence through collection and processing of unstructured / semi-structured documents like financial models, financial statements, and research reports
        listitem
            ListMarker •
            StaticText Predictive modeling to identify potential investments / acquisitions with high potential for future growth
        listitem
            ListMarker •
            StaticText Equity research
        listitem
            ListMarker •
            StaticText Automated financial modeling and reporting
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f304b96d69a6650b3bd51c_uc%20ma-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText HUMAN RESOURCES
    heading Improve your ability to identify, recruit, manage, and retain employees through cutting edge data-driven apps tailored to your needs
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Automated processing and modeling of candidate information (e.g. resumes, social media, company stats) to identify and predict high value hires
        listitem
            ListMarker •
            StaticText People analytics driven by diverse 1st and 3rd party data sources
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f30a1dff92d36152b8fd59_uc%20hr-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText SUPPLY CHAIN
    heading Effortlessly analyze and optimize your supply chain activities through highly customizable apps powered by advanced data modeling
        link supply chain, url='https://www.redbird.io/post/revolutionizing-the-modern-enterprise-supply-chain-with-ai-a-comprehensive-analysis'
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Inventory positioning
        listitem
            ListMarker •
            StaticText Demand forecasting
        listitem
            ListMarker •
            StaticText Intelligent fulfillment
        listitem
            ListMarker •
            StaticText Shipment timing optimization
        listitem
            ListMarker •
            StaticText Reverse Logistics
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f30bc733f545560630ce75_uc%20supply%20chain-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText FINANCE
    heading Automate financial reporting, modeling and analysis across all your data sources and tools
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Data consolidation from disparate financial tools into a central data warehouse
        listitem
            ListMarker •
            StaticText Automated recurring reporting
        listitem
            ListMarker •
            StaticText Ingestion of external data to enhance financial forecasting
        listitem
            ListMarker •
            link FP&A, url='https://www.redbird.io/fpa-software'
            StaticText automation
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f310793ebbed92754827eb_uc%20finance-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText OPERATIONS
    heading Track internal KPIs and create data-processing workflows between your operations SaaS tools
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Internal dashboards to track KPIs
        listitem
            ListMarker •
            StaticText Workflow automation to trigger data-driven actions between SaaS tools
        listitem
            ListMarker •
            StaticText Automate previously manual operational analytics and reporting tasks
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f31372e3e506014cc8a612_uc%20ops-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText STRATEGY / INNOVATION
    heading Analyze big data from a variety of data sources to uncover insights that will give your business a strategic or innovation edge
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Trend identification
        listitem
            ListMarker •
            StaticText Threat monitoring
        listitem
            ListMarker •
            StaticText Social listening for category or product insights
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f31432ed276360d36a9e1a_uc%20strategy-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText SALES
    heading Automate your sales / CRM reporting and integrate your 1st and 3rd party sales tools to enable orchestrated, programmatic workflows
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText CRM pipeline analysis & reporting
        listitem
            ListMarker •
            StaticText Automated rules for programmatic sales outreach
        listitem
            ListMarker •
            StaticText Text analytics to better profile sales prospects based on communications and online information
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f319c1a5685a56ded72f8e_uc%20sales-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    contentinfo
        heading Join Cube today to simplify your data analytics
        link redbird_dark, url='https://www.redbird.io/use-cases#'
            image redbird_dark, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027bd4b4a9f56f436c9332_redbird10%20dark-p-500.png'
        paragraph
            StaticText Redbird empowers teams to easily automate and unify their analytics work in minutes, without writing code
            StaticText info@redbird.io
        link Backed by, url='https://www.ycombinator.com/companies/redbird'
            paragraph
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/634773270fbb33462faa596a_yc-p-500.png'
        form Email Form
            textbox Enter your e-mail, required
            button Subscribe
        heading PAGES
        list
            listitem
                link Home, url='https://www.redbird.io/'
            listitem
                link About, url='https://www.redbird.io/about'
            listitem
                link Product, url='https://www.redbird.io/product'
            listitem
                link Use Cases, url='https://www.redbird.io/use-cases'
        heading COMPANY
        list
            listitem
                link Contact Us, url='https://www.redbird.io/contact'
            listitem
                link Careers, url='https://www.redbird.io/careers'
            listitem
                link Blog, url='https://www.redbird.io/blog'
                link Privacy, url='https://www.redbird.io/privacy'
        heading PRODUCT
        list
            listitem
                link Automation, url='https://www.redbird.io/automated-analytics'
            listitem
                link Marketing, url='https://www.redbird.io/marketing-analytics-software'
            listitem
                link Predictive Analytics, url='https://www.redbird.io/predictive-analytics'
                link FP&A, url='https://www.redbird.io/fpa-software'
        StaticText © Redbird Software Inc.
        link, url='https://www.linkedin.com/company/redbird-io'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623cf58b71790_in.svg'
        link, url='https://www.instagram.com/webflow/?hl=en'
        link, url='https://twitter.com/webflow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'
        link, url='https://www.linkedin.com/company/webflow-inc'

Reasoning for action: I clicked on the Use Cases link because it is essential to access detailed information about how Redbird's products are applied in various scenarios, specifically focusing on marketing. This step is crucial as it allows me to gather the necessary insights that align with my goal of understanding how to leverage these products for my marketing analytics strategies.

Action: click(36) # Click on the Use Cases link to explore how Redbird's products are applied in different scenarios.

Change Description: The browser navigated from the 'Product' section of the Redbird website to the 'Use Cases' section, updating the page title to 'Use Cases' and displaying various use case scenarios with headings and details on how Redbird's products can be applied. The previous product details were replaced with specific applications across different industries, alongside corresponding images and descriptions.

Screenshot before:Screenshot after:---

Step 3:

Url (before/after):

https://www.redbird.io/use-cases

https://www.redbird.io/use-cases#marketing

Content (before/after): 

RootWebArea Use Cases | Redbird, focused, url='https://www.redbird.io/use-cases'
    banner
        [30] link home, center=(394,56), url='https://www.redbird.io/'
            image redbird, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027a72fbb6eed297e73ccf_redbird10-p-500.png'
        navigation
Show more 
            navigation
                [34] link Home, center=(567,56), url='https://www.redbird.io/'
                [35] link Product, center=(653,56), url='https://www.redbird.io/product'
                [36] link Use Cases, center=(755,56), url='https://www.redbird.io/use-cases'
                [37] link Careers, center=(857,56), url='https://www.redbird.io/careers'
                [38] link Blog, center=(937,56), url='https://www.redbird.io/blog'
        [43] link Sign In, center=(1377,56), url='https://app.redbird.io/'
        [44] link Request a Demo, center=(1513,56), url='https://www.redbird.io/contact'
    StaticText USE CASES
    heading Turbocharge your team’s productivity
    paragraph
        StaticText Find your role below to learn how Redbird can help you
    heading Select your use case
    [63] link Marketing, center=(510,659), url='https://www.redbird.io/use-cases#marketing'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [67] link Customer Insights / Market Research, center=(810,673), inner_text=Customer Insights /
Market Research, url='https://www.redbird.io/use-cases#customer-insights'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [72] link Data Engineering, center=(1110,659), url='https://www.redbird.io/use-cases#data'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [76] link Business Intelligence, center=(1410,659), url='https://www.redbird.io/use-cases#bi'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [80] link General Management ‍, center=(510,867), inner_text=General Management
‍, url='https://www.redbird.io/use-cases#gm'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [85] link Investment / M&A ‍, center=(810,867), inner_text=Investment / M&A
‍, url='https://www.redbird.io/use-cases#investment'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [90] link Human Resources ‍, center=(1110,867), inner_text=Human Resources
‍, url='https://www.redbird.io/use-cases#hr'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [95] link Supply Chain ‍, center=(1410,867), inner_text=Supply Chain
‍, url='https://www.redbird.io/use-cases#supply-chain'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [100] link Finance ‍, center=(510,1061), inner_text=Finance
‍, url='https://www.redbird.io/use-cases#finance'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [105] link Operations ‍, center=(810,1061), inner_text=Operations
‍, url='https://www.redbird.io/use-cases#ops'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [110] link Strategy / Innovation ‍, center=(1110,1061), inner_text=Strategy / Innovation
‍, url='https://www.redbird.io/use-cases#strategy'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    [115] link Sales ‍, center=(1410,1061), inner_text=Sales
‍, url='https://www.redbird.io/use-cases#sales'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    StaticText MARKETING
    heading Automatically integrate data from all of your marketing platforms and apply advanced analytics to better plan, optimize, and measure your marketing activities
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            link Automated marketing reports, url='https://www.redbird.io/post/helping-brands-and-agencies-produce-automated-marketing-reports-from-disparate-marketing-and-advertising-platforms'
        listitem
            ListMarker •
            link Marketing mix modeling, url='https://www.redbird.io/post/experience-mix-modeling-going-beyond-the-traditional-marketing-mix-model'
        listitem
            ListMarker •
            StaticText Performance analytics
        listitem
            ListMarker •
            StaticText Microtargeting
        listitem
            ListMarker •
            StaticText Markdown and price optimization
        listitem
            ListMarker •
            StaticText Campaign tracking
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2c8fc5631b6fd26224614_uc%20marketing%203-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    strong
        StaticText CUSTOMER INSIGHTS / MARKET RESEARCH
    heading Reduce time spent running complex customer insights analysis and market research from days to minutes.  Generate new insights from more data sources.
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Survey research
        listitem
            ListMarker •
            StaticText Voice of customer analytics
        listitem
            ListMarker •
            StaticText Multi-data source digital brand health tracking
        listitem
            ListMarker •
            StaticText Customer segmentation
        listitem
            ListMarker •
            StaticText Trend predictions
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2cf74c96fca3f3beb7ce8_uc%20customer%20insights-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText DATA ENGINEERING
    heading Drastically increase the velocity of your data engineering activities including building data integrations, managing complex ETL workflows, provisioning data views, and maintaining data science models
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Streamlined data ingestion from disparate 3rd party data sources using REST API integrations, RPA, file transfers, and web scraping
        listitem
            ListMarker •
            StaticText Automation of complex ETL workflows
        listitem
            ListMarker •
            StaticText Creation of no-code apps for business users to access data warehouse views
        listitem
            ListMarker •
            StaticText Low-code data science and text analytics
        listitem
            ListMarker •
            StaticText Standardized data prep and semantic layer management
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2d80c6d69a64359393e9a_uc%20data-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText BUSINESS INTELLIGENCE
    heading Automate recurring BI reporting for your most intricate reports and deliver in any format for frictionless consumption
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            link Automated analytics, url='https://www.redbird.io/automated-analytics'
            StaticText workflows to produce recurring Powerpoint reports and web dashboards
        listitem
            ListMarker •
            StaticText Rapid prep and email distribution of critical ad hoc business data views to stakeholders in Excel
        listitem
            ListMarker •
            StaticText Custom logic to notify users when specific thresholds are reached for key business metrics
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2faa853ff1a021b9fc70a_uc%20bi-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText GENERAL MANAGEMENT
    heading Better synthesize your data and analysis into a clear bird’s eye view of how to run your business.  Become more data-driven in your decision making without getting pulled into the weeds.
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Data science modeling to better understand drivers for key business metrics
        listitem
            ListMarker •
            link Predictive analytics, url='https://www.redbird.io/predictive-analytics'
            StaticText to anticipate key shifts in your business results
        listitem
            ListMarker •
            StaticText Benchmarking analysis to understand performance vs. key competitors
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2ffb7530a766944039d29_uc%20gm-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText INVESTMENT / M&A
    heading Augment your diligence work and investment decision-making with automated data collection and data science modeling
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Automated diligence through collection and processing of unstructured / semi-structured documents like financial models, financial statements, and research reports
        listitem
            ListMarker •
            StaticText Predictive modeling to identify potential investments / acquisitions with high potential for future growth
        listitem
            ListMarker •
            StaticText Equity research
        listitem
            ListMarker •
            StaticText Automated financial modeling and reporting
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f304b96d69a6650b3bd51c_uc%20ma-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText HUMAN RESOURCES
    heading Improve your ability to identify, recruit, manage, and retain employees through cutting edge data-driven apps tailored to your needs
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Automated processing and modeling of candidate information (e.g. resumes, social media, company stats) to identify and predict high value hires
        listitem
            ListMarker •
            StaticText People analytics driven by diverse 1st and 3rd party data sources
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f30a1dff92d36152b8fd59_uc%20hr-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText SUPPLY CHAIN
    heading Effortlessly analyze and optimize your supply chain activities through highly customizable apps powered by advanced data modeling
        link supply chain, url='https://www.redbird.io/post/revolutionizing-the-modern-enterprise-supply-chain-with-ai-a-comprehensive-analysis'
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Inventory positioning
        listitem
            ListMarker •
            StaticText Demand forecasting
        listitem
            ListMarker •
            StaticText Intelligent fulfillment
        listitem
            ListMarker •
            StaticText Shipment timing optimization
        listitem
            ListMarker •
            StaticText Reverse Logistics
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f30bc733f545560630ce75_uc%20supply%20chain-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText FINANCE
    heading Automate financial reporting, modeling and analysis across all your data sources and tools
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Data consolidation from disparate financial tools into a central data warehouse
        listitem
            ListMarker •
            StaticText Automated recurring reporting
        listitem
            ListMarker •
            StaticText Ingestion of external data to enhance financial forecasting
        listitem
            ListMarker •
            link FP&A, url='https://www.redbird.io/fpa-software'
            StaticText automation
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f310793ebbed92754827eb_uc%20finance-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText OPERATIONS
    heading Track internal KPIs and create data-processing workflows between your operations SaaS tools
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Internal dashboards to track KPIs
        listitem
            ListMarker •
            StaticText Workflow automation to trigger data-driven actions between SaaS tools
        listitem
            ListMarker •
            StaticText Automate previously manual operational analytics and reporting tasks
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f31372e3e506014cc8a612_uc%20ops-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText STRATEGY / INNOVATION
    heading Analyze big data from a variety of data sources to uncover insights that will give your business a strategic or innovation edge
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Trend identification
        listitem
            ListMarker •
            StaticText Threat monitoring
        listitem
            ListMarker •
            StaticText Social listening for category or product insights
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f31432ed276360d36a9e1a_uc%20strategy-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText SALES
    heading Automate your sales / CRM reporting and integrate your 1st and 3rd party sales tools to enable orchestrated, programmatic workflows
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText CRM pipeline analysis & reporting
        listitem
            ListMarker •
            StaticText Automated rules for programmatic sales outreach
        listitem
            ListMarker •
            StaticText Text analytics to better profile sales prospects based on communications and online information
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f319c1a5685a56ded72f8e_uc%20sales-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    contentinfo
        heading Join Cube today to simplify your data analytics
        link redbird_dark, url='https://www.redbird.io/use-cases#'
            image redbird_dark, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027bd4b4a9f56f436c9332_redbird10%20dark-p-500.png'
        paragraph
            StaticText Redbird empowers teams to easily automate and unify their analytics work in minutes, without writing code
            StaticText info@redbird.io
        link Backed by, url='https://www.ycombinator.com/companies/redbird'
            paragraph
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/634773270fbb33462faa596a_yc-p-500.png'
        form Email Form
            textbox Enter your e-mail, required
            button Subscribe
        heading PAGES
        list
            listitem
                link Home, url='https://www.redbird.io/'
            listitem
                link About, url='https://www.redbird.io/about'
            listitem
                link Product, url='https://www.redbird.io/product'
            listitem
                link Use Cases, url='https://www.redbird.io/use-cases'
        heading COMPANY
        list
            listitem
                link Contact Us, url='https://www.redbird.io/contact'
            listitem
                link Careers, url='https://www.redbird.io/careers'
            listitem
                link Blog, url='https://www.redbird.io/blog'
                link Privacy, url='https://www.redbird.io/privacy'
        heading PRODUCT
        list
            listitem
                link Automation, url='https://www.redbird.io/automated-analytics'
            listitem
                link Marketing, url='https://www.redbird.io/marketing-analytics-software'
            listitem
                link Predictive Analytics, url='https://www.redbird.io/predictive-analytics'
                link FP&A, url='https://www.redbird.io/fpa-software'
        StaticText © Redbird Software Inc.
        link, url='https://www.linkedin.com/company/redbird-io'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623cf58b71790_in.svg'
        link, url='https://www.instagram.com/webflow/?hl=en'
        link, url='https://twitter.com/webflow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'
        link, url='https://www.linkedin.com/company/webflow-inc'

RootWebArea Use Cases | Redbird, focused, url='https://www.redbird.io/use-cases#marketing'
    banner
        link home, url='https://www.redbird.io/'
            image redbird, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027a72fbb6eed297e73ccf_redbird10-p-500.png'
        navigation
Show more 
            navigation
                link Home, url='https://www.redbird.io/'
                link Product, url='https://www.redbird.io/product'
                link Use Cases, url='https://www.redbird.io/use-cases'
                link Careers, url='https://www.redbird.io/careers'
                link Blog, url='https://www.redbird.io/blog'
        link Sign In, url='https://app.redbird.io/'
        link Request a Demo, url='https://www.redbird.io/contact'
    StaticText USE CASES
    heading Turbocharge your team’s productivity
    paragraph
        StaticText Find your role below to learn how Redbird can help you
    heading Select your use case
    link Marketing, url='https://www.redbird.io/use-cases#marketing'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Customer Insights / Market Research, url='https://www.redbird.io/use-cases#customer-insights'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Data Engineering, url='https://www.redbird.io/use-cases#data'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Business Intelligence, url='https://www.redbird.io/use-cases#bi'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link General Management ‍, url='https://www.redbird.io/use-cases#gm'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Investment / M&A ‍, url='https://www.redbird.io/use-cases#investment'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Human Resources ‍, url='https://www.redbird.io/use-cases#hr'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Supply Chain ‍, url='https://www.redbird.io/use-cases#supply-chain'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Finance ‍, url='https://www.redbird.io/use-cases#finance'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Operations ‍, url='https://www.redbird.io/use-cases#ops'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Strategy / Innovation ‍, url='https://www.redbird.io/use-cases#strategy'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    link Sales ‍, url='https://www.redbird.io/use-cases#sales'
        image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f1933455149409c178a11e_person.png'
        paragraph
    StaticText MARKETING
    heading Automatically integrate data from all of your marketing platforms and apply advanced analytics to better plan, optimize, and measure your marketing activities
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            [128] link Automated marketing reports, center=(526,1654), url='https://www.redbird.io/post/helping-brands-and-agencies-produce-automated-marketing-reports-from-disparate-marketing-and-advertising-platforms'
        listitem
            ListMarker •
            [130] link Marketing mix modeling, center=(500,1682), url='https://www.redbird.io/post/experience-mix-modeling-going-beyond-the-traditional-marketing-mix-model'
        [131] listitem, center=(670,1710), inner_text=Performance analytics

            ListMarker •
            StaticText Performance analytics
        [133] listitem, center=(670,1738), inner_text=Microtargeting
            ListMarker •
            StaticText Microtargeting
        [134] listitem, center=(670,1766), inner_text=Markdown and price optimization

            ListMarker •
            StaticText Markdown and price optimization
        [136] listitem, center=(670,1794), inner_text=Campaign tracking
            ListMarker •
            StaticText Campaign tracking
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2c8fc5631b6fd26224614_uc%20marketing%203-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    strong
        StaticText CUSTOMER INSIGHTS / MARKET RESEARCH
    heading Reduce time spent running complex customer insights analysis and market research from days to minutes.  Generate new insights from more data sources.
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Survey research
        listitem
            ListMarker •
            StaticText Voice of customer analytics
        listitem
            ListMarker •
            StaticText Multi-data source digital brand health tracking
        listitem
            ListMarker •
            StaticText Customer segmentation
        listitem
            ListMarker •
            StaticText Trend predictions
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2cf74c96fca3f3beb7ce8_uc%20customer%20insights-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText DATA ENGINEERING
    heading Drastically increase the velocity of your data engineering activities including building data integrations, managing complex ETL workflows, provisioning data views, and maintaining data science models
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Streamlined data ingestion from disparate 3rd party data sources using REST API integrations, RPA, file transfers, and web scraping
        listitem
            ListMarker •
            StaticText Automation of complex ETL workflows
        listitem
            ListMarker •
            StaticText Creation of no-code apps for business users to access data warehouse views
        listitem
            ListMarker •
            StaticText Low-code data science and text analytics
        listitem
            ListMarker •
            StaticText Standardized data prep and semantic layer management
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2d80c6d69a64359393e9a_uc%20data-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText BUSINESS INTELLIGENCE
    heading Automate recurring BI reporting for your most intricate reports and deliver in any format for frictionless consumption
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            link Automated analytics, url='https://www.redbird.io/automated-analytics'
            StaticText workflows to produce recurring Powerpoint reports and web dashboards
        listitem
            ListMarker •
            StaticText Rapid prep and email distribution of critical ad hoc business data views to stakeholders in Excel
        listitem
            ListMarker •
            StaticText Custom logic to notify users when specific thresholds are reached for key business metrics
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2faa853ff1a021b9fc70a_uc%20bi-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText GENERAL MANAGEMENT
    heading Better synthesize your data and analysis into a clear bird’s eye view of how to run your business.  Become more data-driven in your decision making without getting pulled into the weeds.
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Data science modeling to better understand drivers for key business metrics
        listitem
            ListMarker •
            link Predictive analytics, url='https://www.redbird.io/predictive-analytics'
            StaticText to anticipate key shifts in your business results
        listitem
            ListMarker •
            StaticText Benchmarking analysis to understand performance vs. key competitors
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f2ffb7530a766944039d29_uc%20gm-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText INVESTMENT / M&A
    heading Augment your diligence work and investment decision-making with automated data collection and data science modeling
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Automated diligence through collection and processing of unstructured / semi-structured documents like financial models, financial statements, and research reports
        listitem
            ListMarker •
            StaticText Predictive modeling to identify potential investments / acquisitions with high potential for future growth
        listitem
            ListMarker •
            StaticText Equity research
        listitem
            ListMarker •
            StaticText Automated financial modeling and reporting
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f304b96d69a6650b3bd51c_uc%20ma-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText HUMAN RESOURCES
    heading Improve your ability to identify, recruit, manage, and retain employees through cutting edge data-driven apps tailored to your needs
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Automated processing and modeling of candidate information (e.g. resumes, social media, company stats) to identify and predict high value hires
        listitem
            ListMarker •
            StaticText People analytics driven by diverse 1st and 3rd party data sources
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f30a1dff92d36152b8fd59_uc%20hr-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText SUPPLY CHAIN
    heading Effortlessly analyze and optimize your supply chain activities through highly customizable apps powered by advanced data modeling
        link supply chain, url='https://www.redbird.io/post/revolutionizing-the-modern-enterprise-supply-chain-with-ai-a-comprehensive-analysis'
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Inventory positioning
        listitem
            ListMarker •
            StaticText Demand forecasting
        listitem
            ListMarker •
            StaticText Intelligent fulfillment
        listitem
            ListMarker •
            StaticText Shipment timing optimization
        listitem
            ListMarker •
            StaticText Reverse Logistics
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f30bc733f545560630ce75_uc%20supply%20chain-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText FINANCE
    heading Automate financial reporting, modeling and analysis across all your data sources and tools
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Data consolidation from disparate financial tools into a central data warehouse
        listitem
            ListMarker •
            StaticText Automated recurring reporting
        listitem
            ListMarker •
            StaticText Ingestion of external data to enhance financial forecasting
        listitem
            ListMarker •
            link FP&A, url='https://www.redbird.io/fpa-software'
            StaticText automation
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f310793ebbed92754827eb_uc%20finance-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText OPERATIONS
    heading Track internal KPIs and create data-processing workflows between your operations SaaS tools
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Internal dashboards to track KPIs
        listitem
            ListMarker •
            StaticText Workflow automation to trigger data-driven actions between SaaS tools
        listitem
            ListMarker •
            StaticText Automate previously manual operational analytics and reporting tasks
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f31372e3e506014cc8a612_uc%20ops-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText STRATEGY / INNOVATION
    heading Analyze big data from a variety of data sources to uncover insights that will give your business a strategic or innovation edge
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText Trend identification
        listitem
            ListMarker •
            StaticText Threat monitoring
        listitem
            ListMarker •
            StaticText Social listening for category or product insights
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f31432ed276360d36a9e1a_uc%20strategy-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    StaticText SALES
    heading Automate your sales / CRM reporting and integrate your 1st and 3rd party sales tools to enable orchestrated, programmatic workflows
    paragraph
        StaticText Sample applications:
    list
        listitem
            ListMarker •
            StaticText CRM pipeline analysis & reporting
        listitem
            ListMarker •
            StaticText Automated rules for programmatic sales outreach
        listitem
            ListMarker •
            StaticText Text analytics to better profile sales prospects based on communications and online information
    image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62f319c1a5685a56ded72f8e_uc%20sales-p-500.png'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6232689b71768_Cloud%203.svg'
    image Cloud ☁, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d6230ef0b71769_Cloud%204.svg'
    contentinfo
        heading Join Cube today to simplify your data analytics
        link redbird_dark, url='https://www.redbird.io/use-cases#'
            image redbird_dark, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/63027bd4b4a9f56f436c9332_redbird10%20dark-p-500.png'
        paragraph
            StaticText Redbird empowers teams to easily automate and unify their analytics work in minutes, without writing code
            StaticText info@redbird.io
        link Backed by, url='https://www.ycombinator.com/companies/redbird'
            paragraph
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/634773270fbb33462faa596a_yc-p-500.png'
        form Email Form
            textbox Enter your e-mail, required
            button Subscribe
        heading PAGES
        list
            listitem
                link Home, url='https://www.redbird.io/'
            listitem
                link About, url='https://www.redbird.io/about'
            listitem
                link Product, url='https://www.redbird.io/product'
            listitem
                link Use Cases, url='https://www.redbird.io/use-cases'
        heading COMPANY
        list
            listitem
                link Contact Us, url='https://www.redbird.io/contact'
            listitem
                link Careers, url='https://www.redbird.io/careers'
            listitem
                link Blog, url='https://www.redbird.io/blog'
                link Privacy, url='https://www.redbird.io/privacy'
        heading PRODUCT
        list
            listitem
                link Automation, url='https://www.redbird.io/automated-analytics'
            listitem
                link Marketing, url='https://www.redbird.io/marketing-analytics-software'
            listitem
                link Predictive Analytics, url='https://www.redbird.io/predictive-analytics'
                link FP&A, url='https://www.redbird.io/fpa-software'
        StaticText © Redbird Software Inc.
        link, url='https://www.linkedin.com/company/redbird-io'
            image, url='https://cdn.prod.website-files.com/62ddc74749d62326e8b7171e/62ddc74749d623cf58b71790_in.svg'
        link, url='https://www.instagram.com/webflow/?hl=en'
        link, url='https://twitter.com/webflow?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor'
        link, url='https://www.linkedin.com/company/webflow-inc'

Reasoning for action: I reasoned that by clicking on the link for the Marketing use case, I would be directed to a specific section of Redbird's website that provides comprehensive information on how their products can be leveraged in marketing scenarios. This directly aligns with the user story's objective of understanding marketing applications, which is crucial for implementing effective data analytics strategies tailored to marketing efforts.

Action: click(63) # Click on the Marketing use case to explore how Redbird's products can be applied in marketing.

Change Description: The browser navigated to the 'Marketing' use case section on the Redbird website, displaying relevant content and options specific to marketing applications, including headings, paragraphs, and sample applications related to marketing analytics.

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